VIRTUAL EVENT | SESSIONS PRESENTS JOY RUCKUS CLUB 3: VIRTUAL LUNAR NEW YEAR

Ses­sions is excited to announce, in part­ner­ship with Kublai Kwon’s Joy Ruck­us Club, the third edi­tion of the largest Asi­an Amer­ic­an vir­tu­al music fest­iv­al in the world, The Joy Ruck­us Club: Vir­tu­al Lun­ar New Year Fest­iv­al, Feb­ru­ary 16^th-21^st. Ses­sions is com­mit­ted to part­ner­ing with pro­moters and book­ing agents to co-pro­mote artist driv­en vir­tu­al fest­ivals to a world­wide audi­ence.

Kublai, who has been pro­mot­ing Asi­an artists in the US for 20+ years, believes in Ses­sions’ for­ward-think­ing assess­ment. “With more acts and more stages than Coachella, Joy Ruck­us Club 3 will be the biggest Lun­ar New Year music fest­iv­al in the world in 2021, adding anoth­er mile­stone to the fast­est grow­ing live stream plat­form, Ses­sions, with 180 artists on 9 vir­tu­al stages across 6 days. As a cel­eb­ra­tion of Asi­a’s most spir­itu­al and import­ant hol­i­day, the event will be free and access­ible for the entire world to exper­i­ence. In a year in which pub­lic gath­er­ings to observe Lun­ar New Year will not be hap­pen­ing, Joy Ruck­us Club 3 will fill the void and enable audi­ences from over 230 coun­tries to con­greg­ate vir­tu­ally to cel­eb­rate the Year of the Ox through music.”

Co-foun­ded by digit­al music pion­eer and former Pan­dora founder Tim West­er­gren and fel­low entre­pren­eur and long time developer of vir­tu­al games Gor­don Su, Ses­sions is driv­ing a surge in rising artists who have nev­er had the oppor­tun­ity to reach such a large audi­ence. “We are thrilled to con­tin­ue our exclus­ive part­ner­ship with Joy Rukus Club,” said West­er­gren. “JRC3 takes vir­tu­al con­certs to a whole new level. This non­stop glob­al fest­iv­al, span­ning six days and 180 artists across mul­tiple con­tin­ents and time zones will bring togeth­er a com­munity of fans from over 230 coun­tries to enjoy and dis­cov­er a diverse and tal­en­ted col­lec­tion of Asi­an artists.”

180 artists of all genres will per­form in one con­tinu­ous live stream from loc­a­tions around the world, includ­ing North Amer­ica, Asia, Aus­tralia, New Zea­l­and, Copen­ha­gen, Lon­don, Dubai, Viet­nam, Malay­sia, UK and more, on 9 vir­tu­al stages (Ox Stage, Canada Stage, Viet Q Live Stage, Dubai Stage, Europe Stage, Trakt­iv­ist Stage, Australia/NZ Stage, Dragon Stage, and Hip Hop Stage).

JRC has grown from 2 days to 6 days, from 2 stages to 9 stages, from 40 artists to 70 artists to 180 artists. With stages show­cas­ing Asi­an artists from Europe, Aus­tralia, the Middle East, and Canada, JRC 3 is far more intensely inter­na­tion­al in scope than its pre­de­cessors, although Asi­an Amer­ic­an artists still com­prise the major­ity. This time, also, since  JRC 3 coin­cides with the Lun­ar New Year hol­i­day, it is not just an Asi­an music fest­iv­al, it doubles as a Lun­ar New Year fest­iv­al. JRC 3 is a world com­munity cul­tur­al event in a year in which most Lun­ar New Year parades and pub­lic cel­eb­ra­tions will not be hap­pen­ing.

The debut of Joy Ruck­us Club in late August attrac­ted over 700,000 music fans. Part­ner­ing with Ses­sions for their third fest­iv­al, Joy Ruck­us Club plans on expand­ing their reach to over 200 coun­tries by lever­aging the pro­pri­et­ary mar­ket­ing tech­no­logy of Ses­sions.

Joy Ruck­us Club is a space for Asi­an artists from the under­rep­res­en­ted demo­graph­ic to come togeth­er as one and show­case their tal­ent exclus­ively on SessionsLive.com/joyruckusclub

The event will be free for the whole world to exper­i­ence.

Eztioko

James Lee

Chay Guan

Lilee

HMLT & KEI-LI

DACEY

Emi Choi

Chara Kai-Le

Tuimi

ÊMIA

Lo$T

NGAN

(DUBAI STAGE)