OUTERNET LIVE LAUNCHES IN CENTRAL LONDON

By Rishma • On What is New

Out­er­net Lon­don, the immers­ive media and enter­tain­ment dis­trict and the UK’s most vis­ited cul­tur­al attrac­tion with 120 mil­lion vis­it­ors annu­ally, today unveils a brand new name for its music and live events ven­ue — Out­er­net Live.

Formerly known as HERE, Out­er­net Live is the biggest ven­ue to be built in cent­ral Lon­don since the 1940s. With a capa­city of 2000, state of the art sound sys­tem and seam­less cus­tom­er ser­vice it offers a world class exper­i­ence for fans and artists. Out­er­net Live sits beneath the wider Out­er­net Lon­don immers­ive dis­trict fea­tur­ing some of the largest and most advanced screens in the world.

The rebrand is part of a new stra­tegic and pro­gram­ming dir­ec­tion for the ven­ue. This will include more closely align­ing Out­er­net Live and the wider Out­er­net dis­trict giv­ing artists and brands infin­ite cre­at­ive and com­mer­cial oppor­tun­it­ies across Out­er­net spaces and screens. The launch will also see the intro­duc­tion of exclus­ive premi­um offer­ings in the ven­ue details of which will be announced soon.

Tick­et­mas­ter will take over all tick­et­ing oper­a­tions for Out­er­net Live in the com­ing weeks. The part­ner­ship will provide a seam­less digit­al tick­et­ing exper­i­ence for fans while giv­ing the ven­ue access to power­ful mar­ket­ing, audi­ence engage­ment and event man­age­ment tools. As part of the agree­ment, Out­er­net Live will bene­fit from Ticketmaster’s flex­ible tech­no­logy and expert­ise in help­ing ven­ues grow audi­ences, drive dis­cov­er­ab­il­ity and deliv­er at scale.

Music is the the heart of Out­er­net and icon­ic Den­mark Street is part of the Out­er­net dis­trict. Yun­gblud has his HQ and store on the street, music shops Rough Trade and Roland instru­ments have opened in recent years and the exist­ing music shops have been preserved.

Artists set to play Out­er­net Live this year include Prim­al Scream who per­form their sem­in­al album XTRM­NTR in full for two nights in Septem­ber, Young Miko and Arcane Roots. Outernet’s screen spaces have hos­ted many spe­cial music moments includ­ing a secret per­form­ance by Ed Sheer­an and immers­ive events for Oas­is, Rod Stew­art, Madonna, Louis Tom­lin­son and Pearl Jam.

Philip O’Ferrall, CEO Out­er­net, said: “We are devel­op­ing a whole new pro­gram­ming strategy for Out­er­net Live with our in-house pro­gram­ming team and Legends Glob­al and we will super­charge the line up. Hav­ing Tick­et­mas­ter on board is fant­ast­ic and we are very glad to be work­ing with them. You’ll be see­ing more under­plays and spe­cials shows like Prim­al Scream and an increased use of our screens to sup­port artists to do amaz­ing things when they per­form. We want artists and their fans to have the very best time at Out­er­net Live and this really is a rebirth of our music venue.”

Stay Tuned for a full line-up of events!

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.