Lucky Looch has set out on a new journey with his latest single ‘100 Sales’. Rebranding himself with a new name, this new single is to show his fans what direction he is headed in. Drawing on influences from UK hip hop and grime, ‘100 Sales’ features guest vocals from 1st Born.
Born in Bradford but living in Leeds, Lucky Looch based his name on Lucky Luciano, taking inspiration from the way the mobster carried himself. Always prioritising image, Lucky Looch sets clear branding in his new video which was released with GRM Daily. Lucky Looch raps to share his story, and is expected to release his next freestyle as part of P110’s series on their YouTube channel.
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Editor / PR Consultant at No Bounds
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.