NEW MUSIC | TAD DROPS OFFICIAL VIDEO FOR EMOTIVE SINGLE ‘YESTERDAY’

By Rishma Dhaliwal • On What is New

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Fol­low­ing on from his suc­cess­ful EP launch, Tad has dropped the offi­cial video for heavy hit­ting new single ‘Yes­ter­day’. Taken from his EP ‘1994’, ‘Yes­ter­day’ tells the story of a young Tad, com­ing to the UK with his moth­er to escape an abus­ive rela­tion­ship. “In this music video we were try­ing to por­tray the dark side of how life was, but that we don’t walk alone, and of course the beauty of our sur­round­ings in Suf­folk.” says Tad. The video was filmed in Rendle­sham Forest, Suf­folk by TheThreeL­an­cers pro­duc­tion com­pany, with all music pro­duced, mixed and mastered by Sam Holmes Audio at Saints Stu­dio also situ­ated in Suf­folk. Call­ing out the racism he him­self has exper­i­enced, Tad hopes to shine a light on the plight of refugees with his thought pro­vok­ing hip hop and poet­ic lyr­i­cism.
 
“In my music I try to relate to people who feel mis­un­der­stood and lost. I believe it does­n’t mat­ter where you’re from, what mat­ters is where you are going”
 
Tad has been on the rise since he quit his day job to pur­sue his music career. With his debut EP and pre­vi­ous single, he has already racked up an impress­ive amount of views in a short space of time; and has even landed a first appear­ance on MyTrap­Car.
With his artist name being giv­en to him by a child­hood teach­er, Tad has been mak­ing music since the age of 14 and is finally see­ing it become a real­ity. This is not one to miss!

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Stream ‘1994’ Here

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.