South West London rapper and visual creative AyHay follows his debut album ‘Wait’ which he dropped earlier this year with this striking music video for one of the album’s highlight tracks ‘Don’t Hit My Line’. Shot in London and directed by Jaden Sepulveda, AyHay finds himself surrounded by used London telephone booths in a storage yard for the iconic boxes. Performing in amongst all these telephone’s adds to theme of the track, as AyHay implores hatters to not hit his line! AyHay explains why the location was so crucial to the video:
“The red telephone boxes are a British cultural icon, so they represent where I’m from and the restoration site is a visual representation of the song. These boxes have hosted countless conversations in the past and now they all lay here silent.”
‘Don’t Hit My Line’ is the last track from his debut album ‘Wait’, an eight-track offering which showcases his unique approach to music, pulling inspiration from the melodic side of US Trap alongside a kaleidoscope of differing UK and US rap flows to create something that is uniquely his own. Known for his diverse flows, witty bars (that can range from the deeply real to the completely absurd), hard hitting trap beats and catchy hooks AyHay’s music has resonated around the globe resulting in nearly 200K streams on Spotify alone.
This debut LP has been in the works for sometime and it was this wait which inspired the title. Dropped on somewhat on a whim during lockdown, the album represents a new chapter for the artist who has once again teamed up with Columbus (Ohio) producer SLeh, with help from featured artists VI Seconds, Kryciz, Charlotte Terry and Festo K. With the album, AyHay and SLeh have delivered an exciting banger filled project, packed full of stark and synth led sounds to accompany AyHay’s eclectic flow.
AyHay first become known to the hip hop scene after he featured in a TEAMBACKPACK cypher, showcasing his bars to US crowds whilst on tour. Other rappers to have graced the TEAMBACKPACK platform include; CyHi The Prince (Kanye West’s G.O.O.D label), Joell Ortiz (Slaughterhouse and Eminem’s Shady Records),KYLE (iSpy with Lil Yatchy), Hopsin and Dizzy Wright. His previous release On My Life’ was championed by media such as RESPECT Mag who described him as “definitely someone to watch — I’m personally amazed by his versatility”.
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