South West Lon­don rap­per and visu­al cre­at­ive AyHay fol­lows his debut album ‘Wait’ which he dropped earli­er this year with this strik­ing music video for one of the album’s high­light tracks ‘Don’t Hit My Line’. Shot in Lon­don and dir­ec­ted by Jaden Sepul­veda, AyHay finds him­self sur­roun­ded by used Lon­don tele­phone booths in a stor­age yard for the icon­ic boxes. Per­form­ing in amongst all these tele­phone’s adds to theme of the track, as AyHay implores hat­ters to not hit his line! AyHay explains why the loc­a­tion was so cru­cial to the video:

“The red tele­phone boxes are a Brit­ish cul­tur­al icon, so they rep­res­ent where I’m from and the res­tor­a­tion site is a visu­al rep­res­ent­a­tion of the song. These boxes have hos­ted count­less con­ver­sa­tions in the past and now they all lay here silent.”

‘Don’t Hit My Line’ is the last track from his debut album ‘Wait’, an eight-track offer­ing which show­cases his unique approach to music, pulling inspir­a­tion from the melod­ic side of US Trap along­side a kal­eido­scope of dif­fer­ing UK and US rap flows to cre­ate some­thing that is uniquely his own. Known for his diverse flows, witty bars (that can range from the deeply real to the com­pletely absurd), hard hit­ting trap beats and catchy hooks AyHay’s music has res­on­ated around the globe res­ult­ing in nearly 200K streams on Spo­ti­fy alone.

This debut LP has been in the works for some­time and it was this wait which inspired the title. Dropped on some­what on a whim dur­ing lock­down, the album rep­res­ents a new chapter for the artist who has once again teamed up with Colum­bus (Ohio) pro­du­cer SLeh, with help from fea­tured artists VI SecondsKry­cizChar­lotte Terry and Festo K. With the album, AyHay and SLeh have delivered an excit­ing banger filled pro­ject, packed full of stark and synth led sounds to accom­pany AyHay’s eclect­ic flow.

AyHay first become known to the hip hop scene after he fea­tured in a TEAM­BACK­PACK cypher, show­cas­ing his bars to US crowds whilst on tour. Oth­er rap­pers to have graced the TEAM­BACK­PACK plat­form include; CyHi The Prince (Kanye West­’s G.O.O.D label), Joell Ort­iz (Slaughter­house and Eminem’s Shady Records),KYLE (iSpy with Lil Yatchy), Hop­sin and Dizzy Wright. His pre­vi­ous release On My Life’ was cham­pioned by media such as RESPECT Mag who described him as “def­in­itely someone to watch — I’m per­son­ally amazed by his ver­sat­il­ity”.

Fol­low AyHay: Ins­tagram | Face­book | Twit­ter | You­Tube | Spo­ti­fy

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.