NEW MUSIC | VEVO AND FLO MILLI RELEASE PERFORMANCE VIDEO FOR “WEAK” SESSION FILMED AS PART OF VEVO’S ORIGINAL CONTENT SERIES, CTRL

By Rishma Dhaliwal • On What is New ,

Vevo announces Flo Milli as the next artist in their Ctrl.At.Home series with a per­form­ance of “Weak” premier­ing today. Vevo’s Ctrl series high­lights the work of hard-hit­ting, cut­ting-edge musi­cians mak­ing an impact in today’s music scene – both emer­ging and estab­lished. These artists demand atten­tion, and Vevo’s Ctrl shines a deserving spot­light. Flo Milli’s per­form­ance fol­low ses­sions from Rick Ross, Com­mon, Raps­ody, Fat Joe, Jeezy, Jadakiss, Fabol­ous, A$AP Ferg and more.

Vir­al Inter­net response to a 2018 single cata­pul­ted Alabama rap­per Flo Milli from under­ground status to stream­ing num­bers in the mil­lions. Her brazen anthem of self-con­fid­ence “Beef Flo­Mix” brought the rap­per­’s light­hearted demean­or and flu­id rhyme styles to legions of new fans.

Flo Milli grew up in Mobile, Alabama, and began rap­ping at age 11. She released her first single, “No Hook,” in 2015 when she was just 16 years old. Milli released new music sporad­ic­ally over the next few years, but it was­n’t until her 2018 rework­ing of the instru­ment­al from Play­boi Carti and Eth­er­e­al’s woozy track “Beef” that the seeds were planted for her fame. As “Beef Flo­Mix,” Mil­li’s dom­in­ant lyr­ics trans­formed the song into a decim­a­tion of would-be haters and gained some trac­tion on its own. When fans on the Inter­net star­ted using the song to soundtrack their own dance videos, how­ever, things really took off. The song was soon rack­ing up mil­lions of streams, and a video for the song was also viewed mil­lions of times.

 

“Weak” is now stream­ing on all plat­forms. Keep up with exclus­ive con­tent from artists all over the world on YouTube.com/Vevo.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.