NEW MUSIC | RAMZ RELEASES NEW TRACK ‘SCRATCH CARDS’

By Rishma Dhaliwal • On What is New ,

‘Scratch Cards’ fol­lows the release of Ramz’s ode to black women, ‘Under­neath’, his free­style, ‘Brix­ton to Oxford Cir­cus’, and his first offi­cial single release for 2020, ‘Belong To The Streets’. Pro­duced by 169, ‘Scratch Cards’ sees Ramz remin­isce on harder times, when he “was the only man” in a house­hold and used his “pen­nies for scratch cards”.

“This track, ‘Scratch Cards’, means a lot to me as it reflects my new artistry and is about the dif­fer­ent aspects I saw grow­ing up in Mitcham — from my home life to my day to day inter­ac­tions with people. It touches on how life was and how that life has impacted me today, both pos­it­ively and neg­at­ively.”

Dir­ec­ted by Kirx Diaz, the accom­pa­ny­ing music video for ‘Scratch Cards’ was shot in South and South East Lon­don.

Hav­ing amassed over 3.3 mil­lion+ record sales, 715 mil­lion+ streams and 100 mil­lion+ You­Tube views across five single releases, Brits nom­in­ated Ramz has achieved a num­ber of ‘Firsts’ to date: he is the first ever act to achieve a #1 on Spo­ti­fy with their debut single, has notched up the most viewed video of all time on GRM Daily and, with ‘Bark­ing’, scored the ‘most streamed UK Urb­an track of 2018’ and a #2 on the UK Offi­cial Singles chart (crown­ing him as the ‘highest chart­ing Brit­ish urb­an artist since 2015’), and a #1 stream­ing hit in Ger­many.

RAMZ’S ‘SCRATCH CARDS’ IS AVAIL­ABLE NOW VIA ALL DIGIT­AL PART­NERS

https://Ramz.lnk.to/ScratchCards

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

Read More:

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.