NEW MUSIC | ELLA MAI RETURNS WITH NEW SINGLE “DFMU”

By Rishma Dhaliwal • On What is New


Ella Mai (10 Summers/Interscope Records) has audi­ences back in their feel­ings with the highly anti­cip­ated release of her latest single “DFMU” (Don’t F*** Me Up). Team­ing up with her long­time music­al col­lab­or­at­or Mus­tard and work­ing along­side Prince Char­lez on the track, Ella speaks from the heart open­ing up about how it feels to fall in love and the intern­al battles that accom­pany that jour­ney. With lyr­ics like “didn’t think it’d ever be so hard, crazy I’m let­ting down my guard,” this new single is a snap­shot of Ella at her most exposed. Fans can listen to her new­est offer­ing HERE.

Ella drives home the mes­sage of “DFMU” with a stun­ning, moody visu­al dir­ec­ted by Lor­is Russi­er. The 90’s‑inspired flare reflects the song­stress’s love and appre­ci­ation for the R&B artists of that time. Show­ing off a more vul­ner­able side we see Ella and her lov­er slowly drown­ing inside a car, an appro­pri­ate rep­res­ent­a­tion of how a tox­ic rela­tion­ship can pull you down.

In 2018 Ella Mai’s first single “Boo’d Up” broke the record for the most weeks at No. 1 of any song by a woman on the R&B/Hip-Hop Bill­board Air­play chart and is RIAA Cer­ti­fied 7x multi-Plat­in­um. Her fol­low-up single “Trip” peaked at No. 11 on the Bill­board Hot 100, and her album, Ella Mai, is RIAA Cer­ti­fied 2x Plat­in­um. In addi­tion to her chart-top­ping dom­in­a­tion and suc­cess, the 10 Sum­mers Records’ break­out star Ella Mai has won sev­er­al awards, includ­ing her first GRAMMY for Best R&B Song, three Bill­board Music Awards includ­ing the coveted Top R&B Artist, three iHeartRa­dio awards includ­ing R&B Artist of the Year, three Soul Train Awards, and a BET View­ers’ Choice Award.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.