NEW MUSIC | ATLANTA HIP HOP DUO KOOLY BROS ENLIST YOUNG THUG FOR THEIR NEW SINGLE AND VISUALS “DRUNK MESS”

By Rishma Dhaliwal • On What is New ,

“I’ve been a fan of the Kooly Bros’ tal­ent and pas­sion since we did open mics togeth­er in Atlanta!” That’s why I’ve col­labed with them more than once! It’s their time!”   — YOUNG THUG, GRAMMY AWARD WIN­NER. 

Young Thug endorsed Hip HOP POP duo the Kooly Bros announce their highly anti­cip­ated release of new music video and single “Drunk Mess,” fea­tur­ing long­time col­lab­or­at­or and friend, Grammy award win­ner Young Thug. Drunk Mess is the lead single off their debut album G Fresh x Sanders.

Dir­ec­ted by Bank!, the clip opens with the Kooly Bros, in typ­ic­al Fri­day night fash­ion, caus­ing may­hem in a liquor store with a pos­sé of women, and later joyrid­ing in the streets of Atlanta. Young Thug makes a cameo appear­ance in the visu­als. Drunk Mess encap­su­lates the free-spir­ited, live hard men­tal­ity of the Kooly Bros, offer­ing fans a much-needed res­pite from the glob­al pan­dem­ic. Strad­dling the para­met­ers of trap and pop music, Drunk Mess was pro­duced by US pro­duc­tion power­house Nard & B (T Shirt, Migos). G Fresh’s sig­na­ture high pitched vocal tone con­tras­ted with the bass-heavy pro­duc­tion and Sanders’ slick word­play, makes for a per­fect intro­duc­tion to their brand of #PopHOP Rap music.

Hail­ing from Atlanta, USA but with Swiss roots, The Kooly Bros con­sists of broth­ers Sanders (rapper/writer) and G Fresh (singer/producer). G Fresh has a pleth­ora of pro­du­cer cred­its under his belt for multi-plat­in­um artists like Future, Meek Mill, Migos, 2 Chainz and Busta Rhymes. The duo takes an exper­i­ment­al and unortho­dox approach to rap music, amal­gam­at­ing Pop, Trap, EDM and Cloud Rap to cre­ate their own unique son­ic brand of #PopHOP Rap music. The Kooly Bros aptitude lies in their abil­ity for cre­at­ing catchy, melod­ic hooks.

Drunk Mess is released on Fri­day 6th Novem­ber on all major stream­ing plat­forms.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.