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We had the pleas­ure of sit­ting down with Block Babii, the emer­ging hip-hop artist from Stock­holm, to dis­cuss his debut EP, ‘Take Care’. With this pro­ject, Block Babii unveils his unique sound, mark­ing a sig­ni­fic­ant mile­stone in his music­al jour­ney. In this inter­view, he shares insights into his cre­at­ive pro­cess, the influ­ences of his chal­len­ging upbring­ing, and his exper­i­ences co-found­ing SGM Europe at just 17. Join us as we dive into the mind of this prom­ising artist and explore the themes and stor­ies that shape his music.

Con­grat­u­la­tions on the release of your debut EP, ‘Take Care’! How does it feel to finally share this pro­ject with the world?

I feel like it’s about time I show the world what I am truly cap­able of through music.

You describe ‘Take Care’ as the ini­ti­ation of your own sound. Can you tell us more about the pro­cess of dis­cov­er­ing and devel­op­ing this unique sound? The dis­cov­ery pro­cess for the sound con­tains lots of exper­i­ment­a­tion of vocals lyr­ics, and beats.

The beats on ‘Take Care’ are effort­lessly addict­ive. How did you approach the pro­duc­tion and selec­tion of beats for this EP? Per­son­ally I believe that beats are the bind­ing agents of every song , so I spend a lot of time scout­ing for beats on plat­forms like You­tube and Beat­stars, as well as meet­ing up producers.

Your lyr­ics are known for being intro­spect­ive and thought-pro­vok­ing. What themes and per­son­al exper­i­ences did you explore in this pro­ject? On this pro­ject I spoke about per­son­al exper­i­ences that revolve about top­ics like friend­ships, love, loy­alty, respect, per­son­al goals and achieve­ments mainly on fin­an­cial bases.

Grow­ing up in a high-crime neigh­bor­hood in Stock­holm, how did your envir­on­ment influ­ence your music and drive to suc­ceed? Grow­ing up in such an envir­on­ment has taught me a lot of things. One of them hap­pens to be self-defence, which I also talk about in my music. I’m not a fan of viol­ence but it’s import­ant to know how and when to pro­tect your­self phys­ic­ally and mentally.

You co-foun­ded SGM Europe at just 17. How did that early exper­i­ence in the music industry shape your approach to your solo career? I still do not con­sider myself a solo artist, des­pite the pro­ject. But I would say SGM has and still is my found­a­tion and has also served as a train­ing ground for Mark Cyne and I as artists.

The trans­ition from being part of a music group to a solo artist can be chal­len­ging. What were some of the biggest les­sons you learned dur­ing this trans­ition? Like i said in the pre­vi­ous ques­tion, des­pite the pro­ject, I do not con­sider myself a solo artist so there has­n’t really been a lot of change in that aspect.

Your artist name, Block Babii, has a sig­ni­fic­ant mean­ing behind it. Can you share the story of how you earned this nick­name and why you chose to adopt it as your stage name? I have always been the kid who hung out with older guys which influ­enced me a lot, so much that I almost for­got I was young­er. The older guys found it hil­ari­ous and I got nick named ‘baby boy’, I use to go by ‘UDI blings’, but I wasn’t really feel­ing it. Long story short, in my pro­cess of rebrand­ing Mark Cyne came up with the idea of Block Babii in a stu­dio ses­sion, I felt it and decided to adopt the mantle officially.

You’ve men­tioned seek­ing guid­ance from older fig­ures in the industry. Who have been some of your biggest ment­ors, and what valu­able advice have they giv­en you? By spend­ing time with loc­al pro­du­cers who have worked with top artists here in Sweden I’ve been oppor­tuned to gain impact­ful advice from these pro­fes­sion­als. Like pri­or­it­iz­ing music, the import­ance of con­sist­ency and more which could take a whole day to list, but I am grate­ful I met these people at the time I did.

As you estab­lish your­self in the hip-hop scene, what are your goals for the future, both artist­ic­ally and per­son­ally? Are there any upcom­ing pro­jects or col­lab­or­a­tions we should look out for? My goals are simply to get big­ger and bet­ter each year, both in music and life gen­er­ally, and before the end of this year SGM Europe will be drop­ping our next EP titled Phase One.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.