CALIFORNIA ROOTS MUSIC AND ARTS FESTIVAL CONTINUES TO BRIDGE HIP HOP AND REGGAE ON 2020 LINEUP ICE CUBE, ATMOSPHERE, AND SEAN PAUL JOIN TODAY’S BIGGEST REGGAE LINEUP

By Rishma • On Events

The Cali­for­nia Roots Music and Arts Fest­iv­al has become syn­onym­ous with the North Amer­ic­an reg­gae and roots music scene, but for years the event has also fea­tured some of the biggest names in hip hop. The 2015 edi­tion had the legendary Roots head­line and Cypress Hill also per­form that year. Min­neapol­is’ Atmo­sphere has become a staple at the fest­iv­al with 2020 being their fourth year. Cali Roots has also fea­tured Rhymesay­ers labelmates Broth­er Ali and Dilated Peoples. 2018 included the Bay Area legend E‑40, who brought his “hyphy” style to the stage and 2017 had old school reviv­al­ists Jur­as­sic 5 get­ting the crowd going before the epic set from Nas blew every­one away that year.

2020 sees west coast hip hop legend Ice Cube head­lining Sunday, May 24. The award-win­ning lyr­i­cist, pro­du­cer, act­or and dir­ect­or began his music career nearly 30 years ago with icon­ic rap group N.W.A. Ice Cube even­tu­ally left the group and estab­lished him­self as a suc­cess­ful solo artist, releas­ing some of the most mem­or­able rap songs of a gen­er­a­tion includ­ing “Check Yo Self” and “It Was A Good Day.” He then became an accom­plished act­or with a num­ber of star­ring movie roles from hor­ror to com­edy includ­ing the hil­ari­ous Fri­day series with Chris Tucker.

Jamaic­an dance­hall artist Sean Paul, who makes his Cali Roots debut this year, also raps through­out his cata­log includ­ing the GRAMMY award win­ning album Dutty Rock, that show­cases his hits ““Gimme the Light,” “Like Glue” and “I’m Still in Love with You.” The album went 2 times Plat­in­um in the U.S. cement­ing his place in mod­ern music history.

“Hip hop evolved from Jamaic­an sound sys­tem cul­ture and ele­ments of reg­gae music, so it is so organ­ic for me to book hip hop legends along­side our reg­gae & roots lineup each year,” states co-pro­du­cer Dan Shee­han.” He adds, “Cali Roots fans look for­ward to the hip hop sets, which switches thing up a bit, while still keep­ing the Cali Roots vibe.”

FEST­IV­AL DETAILS

The 11th Annu­al Cali­for­nia Roots Music and Arts Festival

Dates: Fri­day, May 22, 2020 – Sunday May 24, 2020

Time: 10:00 am – 11:00 pm PDT

Ven­ue: Monterey County Fair and Event Center

Address: 2004 Fair­ground Road, Monterey, CA 93940

Admis­sion: Var­ies

Age restric­tions: All Ages

CON­NECT:

Cali Roots Website

Cali Roots Facebook

Cali Roots Twitter

Cali Roots Instagram

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.