Available on all major streaming platforms
The first single from Prime Sinister’s upcoming conceptual album, ‘Prime Time’ conveys stories of otherworldly misery and triumph. Actively playing with language and form, Prime Sinister captivates and engages with abstract rhymes and metaphors. Prime Sinister creates a vintage DIY aesthetic with the animation in the accompanying video and the stereo crackle in the audio. Lyrics always at the forefront, Prime Sinister presents a full bodied audio visual experience with this release.
Prime Sinister has defined himself as a revolutionary lyricist with his new complex writing style labelled as ‘Syllablism’. This style allows for increased word play and complex intertextual meaning. Working with producer Muckaniks, Prime Sinister is working to push hip hop writing into the next stage of its evolution.
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Rishma Dhaliwal
Editor / PR Consultant at No Bounds
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.
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