New Music: Shah Rule (@iamshahrule ) — Psycho (Feat. D’Evil) | India

psycho

Every­one has an inner psy­cho which needs to be unleashed! PSY­CHO is Shah Rule’s latest offer­ing which fea­tures Mum­bai rap­per D’Evil aka Dhaval Par­ab. Pro­duced by Lasik Beats, an eer­ie vocal sample cre­ates a bed, under which punchy 808 drums and a heavy baseline allows both Shah Rule and D’Evil to unravel their inner psy­chos. Shah Rule opens the track with a catchy and repet­it­ive hook declar­ing ‘I’m just a psy­cho.. mis­un­der­stood I’m just like michael.. head in the clouds they call me eif­fel’.

“The mind of psy­cho has no fil­ters and bound­ar­ies. I don’t look at the word ‘psy­cho’ as someone with men­tal issues or any­thing of that nature. What I do feel is the soci­ety we live in gen­er­ally asks of us to live and act obed­i­ently and to stay with­in a box or act a cer­tain way. And someone who can’t stay with­in the box or is too out­spoken is auto­mat­ic­ally labelled as ‘crazy’ or PSY­CHO, which shouldn’t be the case. Our track and video has a lot of humour with­in it which I hope does bring a pos­it­ive per­spect­ive to the Psy­cho theme and ste­reo­type.” — Shah Rule

The music video is Dir­ec­ted and Edited by both Shah Rule & bud­ding filmaker/editor Rohit Joshi, who is respons­ible for the incred­ible lay­ers of VFX. The music video also fea­tures insane cameos from estab­lished rap­pers and pro­du­cers from Mumbai’s Hip Hop scene includ­ing; DJ Blunt of the Dream Team, pro­du­cer HHB from Slum­gods, and battle rap­per E.M.F.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rish­ma Dhali­wal has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rish­ma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.