Why You Shouldn’t believe Social Media News @tyfaruki

You’re brows­ing your timeline, cas­u­ally while wait­ing for a friend and sud­denly – BAM!! A head­line grabs your atten­tion. It res­on­ates, a care­fully worded per­son­al piece attend­ing to your needs. Social media out­lets have strenu­ous unreal­ist­ic tar­gets to meet. This res­ults in art­icles of inac­cur­ate state­ments used to fill space and make it seem like your favour­ite brand is an act­ive source for report­age though in real­ity they’re not as pre­cise as you’d like to believe.

When inform­a­tion is released, typ­ic­ally lar­ger cor­por­a­tions stim­u­late the flow of data. Smal­ler out­lets will rep­lic­ate this some­times fine tun­ing stor­ies to seem ori­gin­al in their own right. This res­ults in a form of Chinese whis­pers with the sub­ject trav­el­ling the web in many forms. Gen­er­ally, this is the fault of search engines; as they seek to pri­or­it­ize newer/unique text over recycled con­tent. Opin­ion and likab­il­ity can take pre­ced­ence over some­thing that may not fit with the audi­ence’s life­style. For example, if we take the example of the industry of diet­ing, it spawns huge amounts of debate online — much of this upheld by the recyc­ling of con­tent to enter­tain a par­tic­u­lar tar­get audi­ence, usu­ally to suit the major­ity of their read­er­ship through what seems plaus­ible, reli­able and com­fort­able — thus pro­mot­ing pages and web­sites with an almost instant­an­eous res­ult. In real­ity, it is pos­sible that only a small per­cent­age of inform­a­tion sup­plied is true.

From ‘Signs of a broken mar­riage’, ‘Why you’re not los­ing weight’, ‘Reas­ons you feel tired all the time’ and ‘rid your­self of neg­at­ive people’. All these art­icles con­tain gen­er­ic lan­guage filled with every­day traits of mod­ern life believ­able because it agrees with you on a per­son­al level.

So the next time you browse and record data from a fea­ture, back up your find­ings through off­line pub­lished works which will have been filtered and researched more than e‑news.

ty fakury photography

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.

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