You’re browsing your timeline, casually while waiting for a friend and suddenly – BAM!! A headline grabs your attention. It resonates, a carefully worded personal piece attending to your needs. Social media outlets have strenuous unrealistic targets to meet. This results in articles of inaccurate statements used to fill space and make it seem like your favourite brand is an active source for reportage though in reality they’re not as precise as you’d like to believe.
When information is released, typically larger corporations stimulate the flow of data. Smaller outlets will replicate this sometimes fine tuning stories to seem original in their own right. This results in a form of Chinese whispers with the subject travelling the web in many forms. Generally, this is the fault of search engines; as they seek to prioritize newer/unique text over recycled content. Opinion and likability can take precedence over something that may not fit with the audience’s lifestyle. For example, if we take the example of the industry of dieting, it spawns huge amounts of debate online — much of this upheld by the recycling of content to entertain a particular target audience, usually to suit the majority of their readership through what seems plausible, reliable and comfortable — thus promoting pages and websites with an almost instantaneous result. In reality, it is possible that only a small percentage of information supplied is true.
From ‘Signs of a broken marriage’, ‘Why you’re not losing weight’, ‘Reasons you feel tired all the time’ and ‘rid yourself of negative people’. All these articles contain generic language filled with everyday traits of modern life believable because it agrees with you on a personal level.
So the next time you browse and record data from a feature, back up your findings through offline published works which will have been filtered and researched more than e‑news.
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