NEW MUSIC | PROF DELIVERS HILARIOUS NEW MISTER ROGERS THEMED MUSIC VIDEO ‘SQUAD GOALS’

By Rishma Dhaliwal • On What is New

Today, Prof punc­tu­ates his album announce­ment with a new single and music video: “Squad Goals.” With an album, entitled Powder­horn Suites, set to drop on June 26 via Rhymesay­ers Enter­tain­ment, the Min­neapol­is rap­per shows no signs of dampen­ing his off the wall, no-holds-barred approach to music. Noth­ing is sac­red in the “Squad Goals” music video as Prof returns to form as a truly eccent­ric enter­tain­er. He deliv­ers a nod to the “U Name It” chal­lenge while mas­quer­ad­ing as a roguish Mis­ter Rogers—popping pills, dan­cing on set, and paus­ing for a Viet­nam flash­back. The mad­ness escal­ates scene by scene while Prof effort­lessly changes his vocal inflec­tion to match each punch­line in the track. 

Anti­cip­a­tion for a new album has been stead­ily build­ing since Prof teased fans with the release of his “Cous­ins” music video. The album loosely fol­lows a sin­gu­lar concept of all the activ­ity tak­ing place in a fic­tion­al hotel. “There’s so many dif­fer­ent things hap­pen­ing in a hotel at one time,” Prof explains. “Somebody’s doing drugs. Somebody’s hav­ing sex. There’s a fight over there. Someone’s try­ing to get some rest over here. There’s just so much going on in one place.” The same can be said for Powder­horn Suites, a remark­able roller­coast­er of a pro­ject that hits stun­ning highs and fea­tures dra­mat­ic lows.

Long­time Rhymesay­ers fans will recall a show stop­ping per­form­ance at Sound­set 2018, dur­ing which Prof cemen­ted his repu­ta­tion as an excep­tion­al per­former cap­able of sim­ul­tan­eously inspir­ing awe and laughter. While his tour­ing plans have been groun­ded for the time being by the coronavir­us, Prof hasn’t stopped con­nect­ing with fans. Air­ing a series of Ins­tagram Live videos entitled “Prof’s Cre­at­ive Academy,” the emcee has delivered a deep dive into his cre­at­ive pro­cess, wel­comed guests such as Murs and label mate Grieves, and proven that his razor-sharp wit can shine through any medi­um. 

Web­site: https://rhymesayers.com/artists/prof

Face­book: @profgampo

Ins­tagram: @profgampo

Twit­ter: @profgampo

Powder­horn Suites Track­list: 

Check In

Squad Goals

Anim­al Patrol

Fire Les­sons

Cous­ins feat. Cashinova

Ger­on­imo

But­ter­fly Knife

Num­bers feat. Muja Mes­si­ah & Taylor J

Dead Man Shuffle

Out­side Baby

Per­fume

Ain’t We Rich

Flower Boy

The End­ing

Spell­bound (The Begin­ning)

Karma Legend

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.