NEW MUSIC | OFFERING A STRIKING MIXTAPE DEBUT THAT IS PACKED WITH RANGE, BOLDNESS AND EXPLORATION, C‑WAY RELEASES ‘THE EPIPHANY’

Releas­ing his explor­at­ive debut mix­tape ‘The Epi­phany’, C‑Way adds 10 tracks to his rap­idly devel­op­ing artist pro­file.

STREAM/PURCHASE: C‑WAY – THE EPI­PHANY

A skilled, self-taught stu­dio engin­eer, C‑Way skims over RnB, Rap, Drill and melodi­ous Pop as an artist. His fluid­ity lends to an adven­tur­ous and ver­sat­ile sound that allows him to express top­ics, emo­tions and art in a curi­ous yet com­mand­ing way. Hav­ing pre­vi­ously released ‘But­ter­fly’, the only track on the mix­tape to of been released pri­or to the full col­lec­tion, its suc­cess is a strik­ing pre­mon­i­tion of C‑Way’s future wins. The visu­al, which has been viewed almost 250,000 times, is co-dir­ec­ted and co-edited by C‑Way him­self along­side Luke Big­gins (Stef­flon Don, Roddy Ricch, Fredo), and is cap­tiv­at­ing, dar­ing and deeply meta­phor­ic­al, con­trib­ut­ing to the depth of the lyr­ic­al con­tent it wraps itself around.

Seem­ingly appear­ing out of nowhere, the self-con­fessed intro­vert is some­what an oxy­mor­on as he pur­sues a jour­ney of music. Fueled by his child­hood chal­lenges and life’s gruel­ing turns, C‑Way illus­trates his exper­i­ences through cre­at­ive nar­ra­tion and imagery, explain­ing: “I take full con­trol of all areas of my life which includes the cre­at­ive pro­cess behind whatever idea I have, wheth­er that be sound engin­eer­ing, music pro­duc­tion, song writ­ing, music video dir­ect­ing or edit­ing”. It seems that mir­ror­ing his cre­at­ive intent, he is also a shrewd busi­ness­man and has inde­pend­ently built his own music plat­form for which to launch his music in the form of his You­Tube chan­nel, which has enjoyed a col­lect­ive 335K views since its launch less than a year ago.

His burn­ing drive is evid­ent in his care­fully cur­ated track­list for ‘The Epi­phany’, “It’s all in the name, I had an epi­phany and went to work!” says C‑Way. The res­ult is built from explor­ing his own music­al voice and explor­ing genres, with deep­er rap tones mak­ing their appear­ance on tracks such as, ‘Drill Free­style’, ‘Pain’, ‘For Me’ and ‘Switch’. In oth­er moments on the tape, a softer, melod­ic singing voice lay out more tender and pain driv­en offer­ings as heard in ‘Outta School’, ‘Grass Aint Green­er’ and ‘But­ter­fly’. What is evid­ent from this strik­ing debut is that the range C‑Way has to offer is gif­ted in both his voice, and also in his abil­ity to apply it to vary­ing emo­tions, genres and top­ics with stun­ning res­ults.

Stay up to date with C‑WAY by fol­low­ing him on socials for news about upcom­ing releases & more.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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