NEW MUSIC | LEGENDARY HIP-HOP ICONS RUN DMC TEAM UP WITH 12on12 TO RELEASE LIMITED EDITION ‘VINYL​WORK’ IN TRIBUTE TO JAM MASTER JAY TODAY

By Rishma Dhaliwal • On What is New

12on12 x RUN DMC is avail­able now here: 

https://www.12on12.com

“There are so many things that influ­ence and inspire us.

Music is one of them.

It’s a nev­er end­ing pro­cess.

We are happy to show­case where some of it comes from!

It all starts and ends with vinyl!

If it ain’t vinyl…Then it ain’t vinyl!” 

RUN DMC 

WATCH / SHARE RUN DMC x 12on 12 VIDEO HERE

​​ Cul­tur­al icons and hip-hop legends RUN DMC and 12on12 release ​their first in a series of col­lab­or­a­tions in trib­ute to Jam Mas­ter Jay today.

The pion­eer­ing New York group have cur­ated the exclus­ive lim­ited edi­tion 12″ vinyl only com­pil­a­tion with bespoke art­work by rising LA artist Reena Tolentino, aka ‘RT’.

The 12on12 deluxe, double disc pack­age is lim­ited to 500 hand-numbered edi­tions and embod­ies the story of RUN-DMC’s leg­acy with­in the hand­picked icon­ic track-list­ing, fea­tur­ing songs that inspired, affected and changed the ground-break­ing group’s music.

The first release in cel­eb­ra­tion of the 35th anniversary of sem­in­al 1986 album Rais­ing Hell, RUN DMC pay trib­ute to their late band­mate Jam Mas­ter Jay and ded­ic­ate this pro­ject in his hon­our.

12on12 has formed a part­ner­ship with RUN DMC and this record is the first pro­ject they will release togeth­er in trib­ute to Jam Mas­ter Jay.

The release offers a fas­cin­at­ing insight into RUN DMC, one of the most influ­en­tial groups of all time. Along­side tracks by early rap trail­blazers The Sug­ar­hill Gang and Afrika Bam­baataa, the group have also high­lighted songs that helped form the son­ic found­a­tions of the nas­cent hip hop sound as it emerged and evolved in New York in the early 1980s, includ­ing the breaks-gold­mine of MFSB’s Love Is The Mes­sage and Kraftwerk’s game-chan­ging Trans-Europe Express, a song rarely licensed for any com­pil­a­tion.

Talk­ing about the pro­ject RUN DMC say​ “There are so many things that influ­ence and inspire us. Music is one of them. It’s a nev­er end­ing pro­cess. We are happy to show­case where some of it comes from! It all starts and ends with vinyl! If it ain’t vinyl…Then it ain’t vinyl!” 

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.