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Entre­pren­eur Omar Jack­son, has offi­cially launched a single for his new life­style brand “OJ Life­style”; a catchy debut co-writ­ten and with vocals from plat­in­um artist Yun­gen, cel­eb­rat­ing self-growth and hard work. Lyr­ics that tell the story of his life, this track was released sim­ul­tan­eously with his brand that takes the same name as the song; ‘OJ Life­style’, which encap­su­lates Omar’s hard-work­ing atti­tude and drive. 

The brand aims to be a dis­rupt­ive force of pas­sion and drive; designed to ener­gise, thrill and enter­tain, focus­ing on key ele­ments includ­ing Exper­i­ences, Fash­ion and Social Sus­tain­ab­il­ity. It seeks to inspire and encour­age people to cre­ate a pos­it­ive change in all aspects of life. Set­ting up the found­a­tion for OJ Life­style music move­ment, the song has already been mak­ing waves through Apple Music, Spo­ti­fy and You­Tube. 

Kick­ing it up a notch, the brand has partnered with Vir­gin Radio Dubai as the offi­cial head­line part­ner of Vir­gin Radio’s Red­Fest 2020. The brand has also made a big move by estab­lish­ing an offi­cial part­ner­ship with the Coca Cola Arena, loc­ated near City Walk in Dubai, as the offi­cial ven­ue for OJ Life­style parties and events. OJ Life­style is the brand to watch this year, in the UAE and UK. 

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.