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The brand new music video from Cruz Irie th gltch is packed with visu­als of a des­tin­a­tion we can only dream of! A grip­ping per­form­ance with a set­ting that matches per­fectly the feel of the song, ‘Dice’ is an easy listen and also easy on the eye. Run­ning with a nat­ur­al vibe in this self-dir­ec­ted music video, Cruz flew out to Cannes and Monaco to cre­ate the visu­al for this mel­low yet catchy track! Show­ing the music industry his high stand­ard of pro­fes­sion­al­ism, the track was writ­ten and self-recor­ded in his home stu­dio. In writ­ing the song, ‘I felt the beat as soon as I heard it and enjoyed the vibe it gave me.’ We love to hear it! Cruz Irie th gltch is turn­ing the heat up in the Hip Hop/ rap game, a name to remem­ber, check out ‘Dice’ now!

Hail­ing from North West Lon­don, rap­per Cruz Irie th gltch has been gain­ing pop­ular­ity with­in the under­ground music scene for the past few years and is now tak­ing his name even fur­ther!  Influ­enced by Soul, Blues, Jazz & old school Hip Hop, he uses a smooth lyr­ic­al style and ver­sat­ile sounds to cre­ate the per­fect soundtrack fit­ting with artists such as Mos Def and Isai­ah Rashad. Per­form­ing at vari­ous ven­ues across Lon­don and head­lining ‘Soul Food’ at Proud in Cam­den, Cruz has solid­i­fied his fan base with his adapt­able and con­ta­gious per­form­ances! Hav­ing received air­play on Beat FM, Reprezent Radio, with fur­ther fea­tures on MOBO Sound­cloud playl­ists, it is clear there is no stop­ping this tal­en­ted artist. A truly inde­pend­ent artist focus­ing on his brand, Cruz has built his own stu­dio and even launched a cloth­ing label: MMXIII. Demand­ing our atten­tion with his vis­ion, Cruz Irie th gltch is def­in­itely one to watch in 2021.

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.