BOOHOOMAN X TYLA YAWEH TRACKSUIT EDIT

By Rishma • On What is New ,

‘Yo who want this one?!’

This Feb­ru­ary, boo­hooMAN will be drop­ping their latest track­suit edit with hip hop’s hot­test rock­star, Orlando born sing­er-song­writer Tyla Yaweh.

This drop marks the 7th track­suit col­lec­tion for the brand, and fol­lows mul­tiple glob­al house­hold names across rap, hip hop, afrobeats and more, includ­ing the likes of Swae Lee, Lil Mosey, Mr Eazi and more.

‘‘Tyla is the embod­i­ment of effort­less street style. He has always made an appear­ance across mood boards for altern­ate col­lec­tions since com­ing onto the scene, so to be able to cre­ate this col­lec­tion for him was an abso­lute pleas­ure.’’ – Shane Chin, Head Of Design at boohooMAN

Pop­ping graph­ics, vibrant col­or­ways and clash­ing prints are com­ple­men­ted by relaxed sil­hou­ettes, and favor­able, clas­sic track­suit styles. Shot in the Mojave Desert in Cali­for­nia, the concept com­bines real­ity and fantasy by com­bin­ing the bar­on land­scape and earthy ter­rain with a sur­real, multi-dimen­sion­al creative.

‘‘We wanted to keep the art at the centre of the concept. The per­form­ance ele­ment that fea­tures in the shoot tied every jux­ta­pos­i­tion togeth­er so nicely. It was a pure delight work­ing with such a humble star.’’ – Clev­e­land Camp­bell, Cre­at­ive Brand Man­ager at boohooMAN.

With price points ran­ging from $35 to $60, the lim­ited edi­tion col­lec­tion is out now glob­ally on boohooMAN.com 

“I’ve been a fan of what boo­hooMAN have been doing for some time now, their clothes are sick. Work­ing with the team there has been such a great exper­i­ence – so effort­less. They just get it! and the range is fire! – Tyla Yaweh

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.