‘Yo who want this one?!’
This February, boohooMAN will be dropping their latest tracksuit edit with hip hop’s hottest rockstar, Orlando born singer-songwriter Tyla Yaweh.
This drop marks the 7th tracksuit collection for the brand, and follows multiple global household names across rap, hip hop, afrobeats and more, including the likes of Swae Lee, Lil Mosey, Mr Eazi and more.
‘‘Tyla is the embodiment of effortless street style. He has always made an appearance across mood boards for alternate collections since coming onto the scene, so to be able to create this collection for him was an absolute pleasure.’’ – Shane Chin, Head Of Design at boohooMAN
Popping graphics, vibrant colorways and clashing prints are complemented by relaxed silhouettes, and favorable, classic tracksuit styles. Shot in the Mojave Desert in California, the concept combines reality and fantasy by combining the baron landscape and earthy terrain with a surreal, multi-dimensional creative.
‘‘We wanted to keep the art at the centre of the concept. The performance element that features in the shoot tied every juxtaposition together so nicely. It was a pure delight working with such a humble star.’’ – Cleveland Campbell, Creative Brand Manager at boohooMAN.
With price points ranging from $35 to $60, the limited edition collection is out now globally on boohooMAN.com
“I’ve been a fan of what boohooMAN have been doing for some time now, their clothes are sick. Working with the team there has been such a great experience – so effortless. They just get it! and the range is fire! – Tyla Yaweh