If some­thing good was to come from the pan­dem­ic, it is A1 and J1. Meet­ing on the App House­p­arty in 2020, 15-year-old A1 from North West Lon­don and now based in Cov­entry and 17-year-old J1 from Kent star­ted their rap­ping aspir­a­tions togeth­er remotely, show­cas­ing a zeit­geist move­ment from the reper­cus­sions of this year.

The track launched as just a 15 second tease, going vir­al on Tik Tok, with social media com­ments beg­ging for the song to be released in full. All organ­ic­ally and from 2 young, brand new artists the track now titled ‘Latest Trends’ has grown and grown on social media and is ready for its offi­cial release.

Both A1 and J1 bring unique flows through­out the track. J1 with strong standout bars and A1 who brings the idyll­ic catchy chor­us. Rap and R&B vibes are in full flow with the UK stamp placed on the track. Res­on­at­ing the UK Rap scene, the instru­ment­al is easy to take to and very well sculp­ted. With gui­tar tak­ing the lead of the beat the sim­pli­city of the loop along with the taste­ful pro­duc­tion sur­round­ing, estab­lishes a great plat­form for the boys to show­case their tal­ent. Melod­ic­ally the track is warm­ing for all who listen, you can­not help but find these two like­able.

Before they had thought about mak­ing a full-length track, the snip­pet was receiv­ing 2000 organ­ic video cre­ations a day on Tik Tok. In a short space of time the boys had over 100k com­bined social fol­low­ing. The first week saw 250k views across all plat­forms. Rip­pling across media the snip­pet has taken off, now talk­ing in the mil­lions. With sup­port from the likes of KSI, Deno, Darkoo, and JB Scofield there is no lim­it to how far this track will go.

It’s an extremely cur­rent and whole­some energy to bring to these times. The people have spoken, and the record is here! This is only the first chapter of their story; the poten­tial is lim­it­less!

A1 X J1 – Latest Trends [Download/Stream]


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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.