Q. Peace and Much Love… How are you today?
Apollo Brown: Hey man… I’m good, I can’t complain.
Q. What’s your favourite food?
Apollo Brown: My favourite food… man, ugh pizza, Probably macaroni and cheese…. You can’t really mess up macaroni and cheese. Its some amazing shit!
Q. You got any special dietary requirements?
Apollo Brown: I like cereal too man. I like cinnamon toast crunch.
Q. Are you a vegetarian?
Apollo Brown: Nah man, I eat all kinds of meat. Hell yeah!
Q. The show was super fresh- how did London receive you today?
Apollo Brown: It was my first time in London, and we’ll be back as soon as possible. The Reaction was amazing… everything about it man- they were hype! They responded amazing. Can’t complain man it was really dope. I was humbled, very happy about the show, and being here.
Q. London appreciated Ugly Heroes performing tonight. It’s been a blessing, especially as this is first London gig…
Apollo Brown: No Doubt.
Verbal Kent: Its easy when people are happy and wanna have a good time man. All we have to do is do what we Love to do. The response is genuine and reciprocal. It’s easy when there’s Love involved.
Q. I hear that. What projects you got coming up?
Apollo Brown: We got some new material for 2015, and we got our solo stuff going on, you know?
Q. Your Instrumentals are heavily soul sampled. You got any new flavours coming out?
Apollo Brown: I’m gonna stay with what I do. I make it according my mood, how I’m feeling in the moment. I don’t really switch it up with this type of sound. Whatever comes to mind. I’m finishing this instrumental album that’s more, I guess dirty, and less drums… Along the lines of a score or sound-track. I’m known for a certain style I guess.
Q. Tell us again where you’re from…
Verbal Kent: Chicago.
Apollo Brown and Red Pill: Detroit.
Q. How does that translate when you’re over here in London, which is quite a different culture?
Verbal Kent: you can come to a different country and represent your territory, flavours and attitudes. Your performance is based on who you are.
Q. [You’re a White rapper] I heard you on stage say ‘White rappers shut up’. For me Hip Hop Kulture transcends race. Where is Hip Hop Kulture today?
Red Pill: Hip Hop is in a great place. I don’t hate the shit, but mainstream rap in America has been a particular sound based on materialism and shit but everybody parties and does what they do. I think with the underground making its way to the mainstream, people want a change of pace. If you go ten years with the same sound… you don’t wanna listen to that shit anymore. Doesn’t matter if its Golden Era Hip hop or Trap South shit. You know what I mean? As far as white rappers… Every White rapper hates every White rapper… you gotta have an awareness of who you are as a person.
Verbal Kent: What does that mean!? You realise this is an interview right!?
Red Pill: There’s a lot of White rappers I listen to but, I guess I don’t hate them but; I think there’s scepticism with White rappers. You should treat me in the same way cause, um… Its like, rock n’ roll in the 50’s and jazz music. Especially in America I don’t wanna be a part of hip-hop turning all White, I don’t wanna contribute to that shit. I think that’s a possibility and that sucks. As a White rapper I try to have that awareness. It’s true to being a human.
Verbal Kent: I don’t have any awareness of being a white rapper, as a white rapper. That is my entire statement.
Q. Apollo, Martin Luther King or Malcolm X?
Apollo Brown: Both.
Red Pill : You gotta recognise the merit of both of their philosophies on civil rights man.
Q. You’ve been hailed as a great like J Dilla and DJ Premier. Do you consider yourself as bringing something new to the industry?
Apollo Brown: Not at all. I don’t bring anything new. I’m not doing anything that hasn’t been done. I’m just preserving good music I’m preserving the Kulture, that’s all. I don’t claim to make a new genre or what I’m doing has been done or what has been done before.
Q. How can I Am Hip Hop magazine help you today?
Apollo Brown: Don’t let everyone know about Apollo Brown man. Let everyone know about Ugly Heroes.
Q. What inspires you to keep progressing?
Apollo Brown: A show like today.
Verbal Kent: I agree. That is enough for me.
Apollo Brown: Looking at the crowd. They’re sayin’ your words, their heads boppin… Feelin’ it with their eyes closed. You can’t explain that you know. When you can make music that people can feel and they genuinely feel that shit… That’s what keeps me going.
Verbal Kent: That wouldn’t work with 10,000 people. It works with hundreds… Its reality. To me its like this is perfect.
Apollo Brown: The people are here for you, they wanna see you. They wanna listen to your music.
Verbal Kent: For the right reasons… they made a choice.
Apollo Brown: Tonight is what keeps me doing what I’m doing.
Red Pill: We had a shit travel morning. You get here any everything changes. It changes your entire mood. This is why we do this shit! We get to have fun!
Give Thanks. It was a good show. You all ripped it….
Ugly Heroes: Thank you.
Interview by Shva One & Galaxy
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