NEW MUSIC | YUNG FILLY DROPS NEW SINGLE & VIDEO ‘LONG TIME’

By Rishma Dhaliwal • On What is New

With over 4 mil­lion social media fol­low­ers and over 400 mil­lion views of his videos, Yung Filly is a hugely respec­ted TV and social media per­son­al­ity, from his comed­ic You­Tube videos to his stints on Celebrity Bake Off, Soc­cer Aid and Mun­ya and Filly Get Chilly­for the BBC. With new music for sum­mer, today he drops feel-good track and music video for ‘Long Time’.

Pro­duced by Jay Weath­ers (Stormzy, Ed Sheer­an, Rudi­ment­al), Long Time delves into the com­plic­a­tions of mod­ern-day rela­tion­ships. This pol­ished track cap­tures Yung Filly at his best yet, with smooth vocals, lyr­ics you’ll want to remem­ber and a beat you won’t forget.

Onboard­ing dir­ect­or LX (Knucks, Cent­ral Cee), the music video, out today, con­tin­ues Filly’s track record in hav­ing authen­ti­city at the heart of everything he does. Long Time is a slick com­bin­a­tion of Filly’s influ­ences from Colom­bia and South Lon­don along with the intro­duc­tion of his styl­ised vis­ion that ensures he’s always on the front foot of cre­at­ive innovation.

“As a young man nav­ig­at­ing through life where your suc­cess is the first thing people see when you meet them, Long Time is a reflec­tion of some of my exper­i­ences. As always the sound and the visu­als are inspired by Columbi­an her­it­age mixed with influ­ences from music I listened to grow­ing up in South Lon­don” — Yung Filly.

Filly released his first track aged 21. Over the past five years, he’s earned the respect from music’s most in-demand artists and pro­du­cers. With the release of his first solo chart­ing track 100 Bags Free­style in 2021, Filly launched his new music era. Gain­ing over a mil­lion views of the video in a week, becom­ing 1Xtra’s tune of the week and hit­ting #3 on the UK You­Tube trend­ing chart, he’s only star­ted to show the impact he can have on the music industry.

 

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.