Itali­an pro­du­cer Slim One  ral­lies lyr­ic­al mer­cen­ar­ies  Terman­o­logy and Chris Rivers   for new single and video “Just Do It.”

More pro­lif­ic than any Nike com­mer­cial, the video begins with a fresh young kid spew­ing spoken word about crazy dreams. He util­izes his inno­cence to remind us that even without eyes to see, or hands to hold, or feet to walk we can still pur­sue those crazy dreams with hearts of gold.

Rivers wastes no time to jump right in show­ing off mag­net­ized rem­nants of his fath­er rep­res­en­ted on his Timb’s and tee-shirt eager to erupt lyr­ic­al venom. Bar for bar the power­house describes his ruth­less pas­sion and agil­ity for eras­ing fraud­u­lent rap­pers off the map.

As an inde­pend­ent artist with a music cata­log of 36 pro­jects, it only makes sense for Terman­o­logy to drop come-up jew­els on this record and phase out mocked rap­pers. “These haters telling lies cause’ they ter­ri­fied, I’m going Penny Wise on rap­pers ‘til every penny is mine, life is good my shorty guzz­ling cherry wine.”

The unspar­ing deliv­er­ance from the duo is amp­li­fied over the grimy pro­duc­tion and unyield­ing knocks of Slim One mixed with clas­sic Hip-Hop cuts and scratches. “Just Do It” is the lead­ing single off Slim’s forth­com­ing pro­ject “Icon­ic” which is exec­ut­ively pro­duced by Terman­o­logy.


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MJ Savino

MJ Savino

MJ is Hip Hop Blog­ger, Pub­li­cist, Book­ing Agent, Act­iv­ist, but fan first and fore­most. “Hip Hop saved my life, it is only right I give back to the cul­ture”!

About MJ Savino

MJ Savino
MJ is Hip Hop Blogger, Publicist, Booking Agent, Activist, but fan first and foremost. "Hip Hop saved my life, it is only right I give back to the culture"!