NEW MUSIC | SWAYS RELEASES VIDEO FOR HIS TRACK OKAY

By Rishma • On What is New

SWAYS

Listen to Okay

Watch Here

Inde­pend­ent DIY artist, Sways is set to release the visu­als to accom­pany his latest single Okay on the 4th July 2019.

Okay began with sci-fi instru­ment­als which inspired the rest of the song. The entire track is centred around a hazy vocal sample which repeats along­side a set of Sways’ power­ful rap lyrics.

Set in an aban­doned hotel amongst the des­ol­ate sands of Malta, the music video provides the per­fect back­drop for this con­tem­por­ary Hip Hop track.

Sways provides a refresh­ing injec­tion of sound into the cur­rent UK urb­an scene, his music boasts high-qual­ity pro­duc­tion and intel­li­gent lyr­i­cism that truly sets him apart. He draws influ­ence from his child­hood spent sub­merged in a house­hold of rhythm, spe­cific­ally the sounds of old school Hip Hop and the ever-grow­ing UK Grime scene.

At the core of his music is a pride for inde­pend­ence since Sways has worked tire­lessly to craft his own way through the industry, wheth­er that be upload­ing mater­i­al to his You­Tube chan­nel or pro­du­cing his own beats. His work has already garnered the atten­tion of UK taste­m­akers GRM Daily.

Not only that, the BBC has shown strong interest in Sways, play­ing his earli­er release, Buzzer on Radio 6 chan­nel. His music has also graced plat­forms such as Reprezent Radio.

Sways has built up a ded­ic­ated fan-base from his cap­tiv­at­ing live per­form­ances in and around Lon­don city. The rela­tion­ship between the music and its listen­ers is some­thing truly import­ant to him; “The way the crowd reacts to my per­form­ances makes me feel great. It kinda asserts me as well.”

 Live dates: 

Lon­don, Thou­sand Island, Thursday 18th July 2019 - Sup­port Slot 

Keep up to date with his live per­form­ances on Sways social media. 

Join Sways community.

Face­book | Ins­tagram | Twit­ter

 Listen to more of Sways. 

Sound­cloud

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.