NEW MUSIC | SA-ROC ‘TALK NICE TO ME’

By Rishma Dhaliwal • On What is New

In pre­par­a­tion for her upcom­ing “Talk To Me Nice” tour in August, Sa-Roc has unveiled the eponym­ous song, serving as the lead single from her forth­com­ing album. This track con­tin­ues Sa-Roc’s tra­di­tion of for­ging a strong con­nec­tion with her audi­ence, show­cas­ing her poise, tenacity, and excep­tion­al skill as an artist. Pro­duced by Sol Mes­si­ah, the new single adopts a more assert­ive tone, chal­len­ging the music industry while demand­ing the respect she deserves.

The song’s com­pos­i­tion is both sparse and men­acing, stra­tegic­ally cen­ter­ing Sa-Roc’s power­ful voice and high­light­ing her agile word­play and nat­ur­al wit. To com­ple­ment the release, Sa-Roc has also premiered the offi­cial music video for “Talk To Me Nice,” skill­fully play­ing with light and shad­ow to sym­bol­ize the decen­ter­ing and mar­gin­al­iz­a­tion exper­i­enced by her­self and many oth­ers through­out life. Dir­ec­ted by Dav­id Max­well, the video fea­tures guest appear­ances from dan­cer Story­board P and mem­bers of the art col­lect­ive Art Comes First, incor­por­at­ing Afro-punk aes­thet­ics and vari­ous jew­elry and motifs from Black, Afric­an, and Indi­gen­ous cul­tures, pay­ing homage to these cul­tures that have long countered pre­vail­ing social nar­rat­ives.

Sa-Roc’s tal­ent has been recog­nized world­wide, espe­cially after the suc­cess of her Rhymesay­ers debut, The Share­crop­per­’s Daugh­ter, which fea­tured hit tracks like “Forever” and “God­dess Gang.” She has earned praise from Okay­play­er, who hailed her as one of the most for­mid­able micro­phone mavens in the industry, and NPR, describ­ing her as a mod­ern-day gri­ot exud­ing calm in a chaot­ic world.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.