As the UK’s answer to D’angelo, the 22-year-old artist Ryan De La Cruz comes through with first state­ment to a big year ahead. The track is an ode to secur­ing the bag, as Ryan states “put your money where your mouth is and do what it takes to hustle”.

With pre­vi­ous track ‘Know About Me’ rap­idly sur­pass­ing 1M views and DJ Sem­tex describ­ing it as ‘one of the best UK rap videos of 2017’, as well as huge col­lab­or­a­tions with Ghetts and S Wavey on ‘Play­er’, Ryan has been tear­ing up the scene for a while. Draw­ing influ­ences from the likes of Michael Jack­son and Chris Brown as well as his tough East Lon­don upbring­ing, Ryan has been set­ting him­self apart from the new gen­er­a­tion of UK tal­ent by inject­ing soul­ful, RnB vibes into his fruit­ful pleth­ora of inspiration.

This new track ‘Syko’ is no excep­tion – he provides a spicy melody against a clean yet bouncy trap instru­ment­al where what he describes as ‘creepy nurs­ery bells’ give it an extra edge. Using his pas­sion for play­ing on the jux­ta­pos­i­tion of emo­tion and concept, the visu­als really high­light his undeni­able artist­ic eye that has forever been set­ting him apart from the rest.

He now comes through with first track of the year and with an array of upcom­ing shows and single drops trick­ling in through­out the year as well as a full pro­ject, this young artist is set for a huge 2019.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.