NEW MUSIC | MUGUN RETURNS WITH GRITTY NEW SINGLE “IFIKWEFF”

By Rishma • On What is New

With London’s long-stand­ing reign as the rap cap­it­al, slowly but surely being infilt­rated by the uprise of undeni­ably tal­en­ted MC’s from across the nation. Coventry’s Mugun, the 22-year-old rap­per, skat­ing-enthu­si­ast and Manga lov­er is con­fid­ent that his dis­tinct­ive deliv­ery and innate abil­ity to flow com­fort­ably over any beat will be enough to take the scene by storm.

Rooted in a cul­tur­ally diverse upbring­ing; from being raised in Cov­entry, his love for Japan­ese anim­a­tion (which inspired his name) to being immersed in Jamaic­an cul­ture, when he moved to the coun­try at 13-year-old. He com­bines all of those per­spect­ive broad­en­ing exper­i­ences togeth­er to chan­nel them into his sound, lyr­ics, style and visu­al content.

Hav­ing already star­ted his career off on the right foot, Mugun has appeared on tracks with crit­ic­ally acclaimed artists such as Nyge, Kojey Rad­ic­al and IAM­D­DB. Sub­sequently land­ing him a nom­in­a­tion at the ‘Get Rated’ Awards in 2016 and also saw him take home the ‘Best Urb­an Act’ at the Unsigned Music Awards that same year.

Now, he gears up for his first release of the year entitled ‘IFIKWEFF’, along­side it’s cine­mat­ic visu­al accom­pani­ment. Tak­ing a hands on approach Mugun lends his hand to the writ­ing and self-dir­ec­tion of the cut. Dur­ing, we see the rap­per flex his cold rhymes from an intro­spect­ive angle; while coat­ing the sus­pense­ful pro­duc­tion, led by the rings of piano keys and sea­son­al drums clack­ing on cue, with his unique dic­tion and cool cha­risma. Draw­ing its inspir­a­tion from the artist’s life, we see scenes of the rap­per with his friends, get­ting his hair braided and being pulled over by police.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.