NEW MUSIC | KONCEPT DROPS NEW TRACK ‘LEATHER’

By Rishma • On What is New


Fol­low­ing the release of his crit­ic­ally acclaimed EP ‘Lucy’, Koncept returns with his next self dir­ec­ted video from the pro­ject, for single ‘Leath­er’

In a world driv­en by num­bers on tik-tok and con­stant demand for glor­i­fied con­tent, Koncept real­izes that what means the most to him needs to be protected.

In this film, Koncept packs his duffel bag with his most loved pos­ses­sions; his art and the brand that gives Cham­pagne Konny his juice — Luc Belaire.

The video starts with Koncept on his home ground in New York City, and fol­lows his jour­ney driv­ing through the city dir­ectly into the desert of Cali­for­nia to bury his duffel bag.

Dir­ec­ted & Edited by Koncept @champagnekonny.
Filmed by @Kasperartist.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.