NEW MUSIC | FRSHRZ (@FRSHRZ) ‘WHAT’S LOVE?’

By Rishma • On What is New , ,

whatslove

“FRSHRZ is a move­ment. A title with no vow­els. A Hip Hop Super Group”

What’s Love? This is the ques­tion posed by the FRSHRZ move­ment for their latest

Valentines single taken from the 2017 FRSHRZ EP. In 2017 this col­lect­ive of MCs,

pro­du­cers, hosts and writers have expan­ded their ranks by recruit­ing new artists to

their roster under the label Club FRSHRZ.

They offi­cially wel­comed: Kee­sha Simpson, Daak Mar­tin, Juke 84 and Earth2Tom to

the eclect­ic fam­ily. In 2017 they also secured a dis­tri­bu­tion deal with Believe Digital

and are still revil­ing in their European tour laste year in Czech Repub­lic promoting

their FRSHRZEP. A great exper­i­ence at the world fam­ous Hip Hop Kemp Festival;

shar­ing the space with Hip Hop legends Mos Def, Rah Digga, Kool G Rap and

D.I.T.C.

What’s Love? Explores the ideas of Love from 3 dif­fer­ent per­spect­ives over a very

soul­ful and bass rid­den pro­duc­tion from Club FRSHRZ Juke 84. The beat itself is

very unortho­dox but cap­tures the essence of the song and feels like an instant

clas­sic the first time you hear it. Expect lyr­ic­al con­tent of the highest qual­ity as well

as the feel­ing FRSHRZ are chal­len­ging them­selves with their own deliv­ery of flows.

HKB Finn will be behind the lens for the music video. HKB brings his cine­mat­ic eye

to doc­u­ment Love in Lon­don in a very dis­tinct Avant Garde man­ner. Set outdoors,

the video cap­tures the nat­ur­al essence of the record and per­son­i­fies the positive

rep­res­ent­a­tion the FRSHRZ con­tin­ue to strive for in a music industry — often lacking

in integ­rity and vari­ety. What’s Love? Is song with a ques­tion for all of us; what do we

think Love is?

FRSHRZ are still the group to watch out for.

Click here to down­load to the single

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.