Rap­per Sin-Cere drops a heavy-weight new album ‘Sin­ful Thoughts’. Born in North Car­o­lina, but now resid­ing in Kuwait, we speak to Sin-Cere about his inspir­a­tion behind the album, fath­er­hood, and how Hip-Hop saved his life.

What was it like grow­ing up in Jack­son­ville and how did this influ­ence the music you make?

I was a mil­it­ary brat grow­ing up. We moved around a lot so I was always exper­i­en­cing dif­fer­ent styles of music. My fath­er really con­trib­uted as well because he had a HUGE music col­lec­tion that I was always going through. Plus most of my fam­ily is from New York so we were always tapped in to the new hot music.

When did you first real­ise you could rap? Was there a par­tic­u­lar moment or event which made you want to take music up more seriously. 

I always had a gift for listen­ing to music and mem­or­iz­ing it and being able to spit it back out quickly and imit­at­ing the flows. But I nev­er thought I would have the oppor­tun­ity to hit a stu­dio and make music so I did­n’t pur­sue the dream. Once I moved to Kuwait for a job I had more time on my hands and I happened to link up with Eli­jah Bee and he showed me it was all possible.

You now live in Kuwait, this is a huge change – what is it like doing music there?

I think it’s harder for artists to break out here. I can make and pro­mote music as much as I want to but I can only get so far because the audi­ence is small. But this is thera­peut­ic for me so it’s cool.

Tell us about your new album ‘Sin­ful Thoughts’ – how did it all come together?

This album is more per­son­al. After releas­ing my first album ‘Sin­cerely Yours’ I real­ized I had fun and got myself out there but I needed to come with some­thing deep­er to really give the people more of me some­thing they can relate to.

You exper­i­ment with lots of dif­fer­ent sounds and styles on the album. Are there any tracks that are per­son­al favour­ites of yours?

Every song is a part of me, some­thing I felt or exper­i­enced at some point in my life and I enjoyed mak­ing each one. I would have to say ‘Lucifer’s Outro’ is my per­son­al favor­ite because it’s ded­ic­ated to my daugh­ter and she has a spe­cial appear­ance on it.

You have a track ded­ic­ated to your daugh­ter, that is beau­ti­ful. How old is she, and how has being a fath­er influ­enced the music you make?

Thank you, my daugh­ter is 5 now and she has changed my life. Everything I do revolves around her. I try to be more con­scious in my music because of her and cer­tain things I just don’t say because I know one day she will listen back and I want her to be proud of her fath­er and what he accomplished.

Tell us a bit more about the part­ner­ship with Eli­jah Bee and TheLyricsBanger?

Eli­jah Bee is my go to guy and whenev­er he needs a fea­ture I’m always right there. We work well togeth­er and we keep each oth­er hon­est when it comes to the music. We also push each oth­er to go harder when we make music. If he sends me some­thing I have to flame it. I have to kill him on his own track, that’s just the com­pet­it­ive drive between us and it works.

Tell us about a time where Hip-Hop saved your life?

Whenev­er I felt down or felt like I had no answers, music would guide me back. I learned a lot of les­sons from DMX, who is my favor­ite rap­per. R&B helped me learn how to treat females and how to be a gen­tle­man. There was just so much I absorbed and it made me the man I am today.

Where can we fol­low your music? 

You can fol­low me on IG:im_so_sin_cere i post there the most espe­cially if i’m in the stu­dio work­ing on things. Face­book page as well Sin-cere and of course You­Tube and all plat­forms even SoundCloud.


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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.