RAP STAR, BIA, FRONTS P.DIDDY’S FIRST SEAN JOHN WOMEN’S COLLABORATION WITH MISSGUIDED

By Rishma • On What is New ,

Miss­guided and P.Diddy’s icon­ic streetwear brand Sean­John have teamed up to cre­ate a 114-piece col­lec­tion, inspired by the his­tory of the brand and its music her­it­age, the col­lec­tion fea­tures everything from velour to nylon to sweat fab­rics. You can view the full col­lec­tion here. 

Sean John x Miss­guided invites the next gen­er­a­tion of future icons to be unapo­lo­get­ic­ally them­selves through time­less streetwear collection. 

The col­lec­tion is avail­able now at missguided.co.uk in sizes XS to Plus and retail­ing from £12 — £80.

“Real dis­rup­tion that res­on­ates with cus­tom­ers, isn’t just about get­ting ranges and col­lab­or­a­tions right, it’s about being pre­pared to break new ground. And with Sean John x Miss­guided, that’s pre­cisely what we’ve done — the first Sean John col­lab­or­a­tion for women, built around how we know the MIss­guided cus­tom­ers want to look. And this is more than a one-off — we’ll be unveil­ing addi­tion­al Sean John x Miss­guided ranges as our part­ner­ship builds.” said Miss­guided Founder & CEO, Nitin Passi. 

The cam­paign, shot by Bon­nie Nicho­alds, is fron­ted by the up-and-com­ing icon and rap­per BIA, who embod­ies the col­lab­or­a­tion’s fear­less, cre­at­ive and trail­blaz­ing spir­it. BIA’s spot­light in the cam­paign brings to life the authen­t­ic music DNA. of the Sean John brand and Miss­guideds’ mis­sion for female empowerment. 

Clas­sic styles are updated in con­tem­por­ary sil­hou­ettes with the sig­na­ture pieces loved by Lil Kim, Rihanna and Par­is Hilton reima­gined for future idols. The state­ment bandana print seen through­out the col­lec­tion is a nod to Jen­nifer Lopez’s icon­ic Sean John moment from the 2000s. 

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.