NEW MUSIC | AYITE ‘PRACTICE / PREACH’

By Rishma • On What is New

AyiTe releases the long awaited visu­al for ’PRACTICE/PREACH’. The DIY video, shot com­pletely in isol­a­tion, encap­su­lates key themes of the track using pro­jec­ted foot­age of fam­ous protests and act­iv­ism as well as subtle reli­gious imagery. As the world goes into lock­down, AyiTe is prov­ing that noth­ing can stand in the way of his cre­ativ­ity with an end­less stream of con­tent, free­style chal­lenges and per­form­ances at both Cre­at­ive Con and to Notion’s 85k fol­low­ers for their Lock­down Livestream Ses­sions.

Exper­i­ment­ing with ele­ments of soul, jazz, elec­tron­ica and subtle hints of grime, rapper/producer AyiTe cap­tiv­ates audi­ences with his smooth deliv­ery and sharp, poet­ic lyr­i­cism. The Bournemouth born, North Lon­don nat­ive found his call­ing in music as an adoles­cent, strug­gling to fit in and after years of per­fect­ing his craft, brings a unique per­spect­ive to the UK Rap scene. Offer­ing an intro­spect­ive look into the artist’s mind, he touches on issues regard­ing wealth, rela­tion­ships, iden­tity and the pur­suit of suc­cess. Backed by raw beats and refined, pro­gress­ive pro­duc­tion, he puts his own, fresh spin on the genre with a nod to clas­sic HipHop of the 90’s and early 00’s.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.