NEW MUSIC | EMS AKA EMBER PHOENIX ‘THEY DON’T CARE’

By Rishma Dhaliwal • On What is New

West Lon­don based rap­per Ems drops his latest release  ‘They Don’t care’.

Speak­ing about the track in his own words, Ems states, ““They Don’t Care” I lit­er­ally poured how I was feel­ing into the track.  How frus­trat­ing it is to live in a world lit­er­ally designed to see you fail.  Ima­gine play­ing a game and nev­er being able to unlock any secret char­ac­ters, you have no spe­cial moves and your con­trol­ler is broken, some­times it’s even plugged out, but the game con­tin­ues any­way.  That’s still what it’s like to live as a per­son of col­our in 2020.  There are people in pos­i­tions of power around the world with zero integ­rity that have a clear mes­sage for black people and that is to them, we are expend­able.”

Fol­low EMS

ins­tagram: @realember

twit­ter: @realember offi­cial

web­site: real ember.com

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.