RIP IT UP — THE VITAL BURSARY PROGRAMME SUPPORTING YOUNG BLACK, ASIAN AND DIVERSE TALENT INTO THE MUSIC INDUSTRY RETURNS FOR 2022

RIP IT UP (REMIXED)

THE ALL-ENCOM­PASSING ELEV­A­TION PRO­GRAMME PROVID­ING A PATH­WAY FOR THE NEXT GEN­ER­A­TION OF BLACK, ASI­AN AND DIVERSE ARTISTS & ASPIR­ING PRO­FES­SION­ALS IN THE MUSIC INDUSTRY RETURNS FOR 2022

10 SELEC­TED APPLIC­ANTS TO RECEIVE AN IN-DEPTH EDU­CA­TION­AL SCHEME COV­ER­ING VARI­OUS SEC­TORS OF THE MUSIC INDUSTRY

PAID-FOR WORK PLACE­MENTS, RECORD­ING SES­SIONS AND RELEASE SUP­PORT INCLUDED IN A UNIQUE COURSE

SPEAKERS/COURSE MENT­ORS INCLUDE:
KADEEM FRANCE (LOATHE), LILY FON­TAINE (ENG­LISH TEACH­ER),
YAW OWUSU (POWER UP/PRS), ELLIE BEST (RCA),
LIAM JAMES WARD (SOME­THING SOME­THING SOCIAL),
ELLI BRAZZILL (NAP­STER), MIKE CAVE
& MORE TO BE ANNOUNCED

After a break­through inaug­ur­al year, Rip It Up — the cur­ated and bespoke bursary pro­gramme that provides a plat­form and dir­ec­tion for the next gen­er­a­tion of Black, Asi­an and diverse tal­ent to make their mark on the music industry in the months and years ahead — has announced details of its second iter­a­tion: Rip It Up (Remixed).

Wel­com­ing in a new gen­er­a­tion of cre­at­ives and tal­ent to the music industry, Rip It Up launched in 2021 in response to the grow­ing dis­par­ity when it comes to racial equal­ity with­in the music industry. Not just address­ing and con­front­ing this head on, its pro­gramme spanned across 10 weeks of edu­ca­tion­al insights from a vast array of mod­ern trail­blazers shap­ing the music industry of the future but also provid­ing the oppor­tun­ity to elev­ate their work and careers through paid-for work place­ments, bursar­ies and sup­port. Help­ing guide its first class of rising cre­at­ives, Rip It Up returns in 2022 to help sup­port anoth­er vital crop of excit­ing new tal­ent.

In 2021, Rip It Up helped elev­ate tan­gible change with­in the music industry — with suc­cess­ful applic­ants tak­ing their skills and expert­ise fol­low­ing the pro­gramme into place­ments with­in music journ­al­ism, artist man­age­ment and industry bod­ies along­side artists secur­ing record deals with famed inde­pend­ent labels such as Lab Records. Equipped with a great­er under­stand­ing of the frame­works that exist with­in the music industry in 2021 and bey­ond, its impact is already being felt — with 2022 prom­ising a fur­ther class of excit­ing new tal­ent ready to embark on their own cre­at­ive jour­neys and break­ing apart the long-stand­ing bar­ri­ers of entry for an entire gen­er­a­tion of aspir­ing Black, Asi­an and diverse cre­at­ives.

Lend­ing their expert­ise to Rip It Up are an array of artists, industry fig­ure­heads and experts all look­ing to give back to a new gen­er­a­tion of music industry tal­ent. From spot­light speak­er ses­sions, to ment­or­ship and debate insights and ment­or­ing — this crop of indi­vidu­als will be invest­ing in the future in their own indi­vidu­al ways across the pro­gramme. Helmed by course lead­er and long-stand­ing industry innov­at­or Yaw Owusu (Exec­ut­ive Man­ager of THE PLAY­MAKER GROUP and involved extens­ively in the PRS Foundation/Power Up), tal­ents from all corners of the industry will be offer­ing their insights. From Kadeem France, front­man of one of the UK’s most invig­or­at­ing new rock bands Loathe, Lily Fon­taine (lead sing­er of hotly tipped altern­at­ive new­comers Eng­lish Teach­er), Ellie Best (RCA Records), Liam James Ward (Gen­er­al Man­ager of Some­thing Some­thing Social), Elli Brazzill (Music Edit­or at Nap­ster) and Mike Cave (Mix­ing & Mas­ter­ing Engin­eer who’s pre­vi­ously worked with the likes of Lewis Cap­aldi, The Lathums and Camelphat) to name but a few — Rip It Up prom­ises to con­tin­ue its undeni­able leg­acy as one of the first pro­grammes dir­ectly help­ing drive that call for great­er oppor­tun­it­ies and plat­forms for young Black, Asi­an and diverse tal­ent to make that step into an industry cry­ing out for great­er diversity and inclu­sion.

The grow­ing dis­par­ity when it comes to racial equal­ity with­in the music industry remains a vital issue, need­ing to be con­fron­ted and addressed not just through words but with action. With Rip It Up (Remixed), the teams at Sound City, sm-mgmt, Youth Music, CAPLL LTD and more have come togeth­er for a dir­ect pro­gramme encour­aging and push­ing change — offer­ing 10 import­ant bursar­ies that provide the per­fect nur­tur­ing frame­work for young tal­ent to emerge and enter the music industry.

Com­bin­ing an eight ses­sion edu­ca­tion pro­gramme cov­er­ing a string of vital areas with­in the cur­rent music industry (from cam­paign strategies, pub­li­city, recording/production, music dis­tri­bu­tion, man­age­ment and more) with an exten­ded prac­tic­al product — Rip It Up (Remixed) will provide the frame­work and oppor­tun­ity for young cre­at­ives to immerse them­selves with a rich know­ledge of the industry they wish to enter. 10 selec­ted applic­ants will receive extens­ive sup­port from the very begin­ning of the pro­gramme, with a fin­an­cial grant assist­ing in their stud­ies — with the sole aim of dis­cov­er­ing and provid­ing oppor­tun­it­ies for tal­ent from across dif­fer­ent com­munit­ies and back­grounds the equal chance to engage and thrive with­in the eclect­ic music world.

Applic­a­tions for Rip It Up (Remixed) are now open to young people aged 18–25 across the North West, and new for 2022 — expand­ing to include applic­ants from York­shire, The Mid­lands and the East Of Eng­land. These applic­a­tions are sep­ar­ated into two strands:

5 of the 10 bursar­ies will be focused on Artists them­selves — with the prac­tic­al ele­ment incor­por­at­ing pro­fes­sion­al exper­i­ence with­in a record­ing stu­dio along­side an engin­eer being covered as a part of the Rip It Up pro­gramme.
The oth­er 5 places will be focused on Industry applic­ants, with the prac­tic­al ele­ment incor­por­at­ing a paid place­ment with­in a pro­fes­sion­al work­place in the industry sec­tor they wish to enter.
All 10 suc­cess­ful Rip It Up (remixed) par­ti­cipants will receive a ded­ic­ated ment­or to assist them with reg­u­lar meet­ings and dis­cus­sions, with monthly updates con­tinu­ing after the pro­gramme to assist in fur­ther job place­ments and industry catch­ups.

To apply, please head to https://soundcity.lnk.to/RipItUpPR

Elli Brazzill, Music Edit­or at Nap­ster, said:
“I’m really hon­oured to have been asked to take part in Rip It Up, it’s an essen­tial pro­gramme the team have put togeth­er so there are more routes into the music industry than going to uni­ver­sity or typ­ic­al nepot­ism. We need a more diverse set of people behind the scenes just as much as on screen to ensure this industry doesn’t con­tin­ue on the stag­nant (and some­times back­wards) course it’s been on for a long time.”

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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