Mid­w­est artist Young Deuces has released his brand new music video for “The Lie”, the latest single from his album, “My Unapo­lo­get­ic Black Thoughts”.

This emo­tion­al song was pro­duced by up & com­ing Pro­du­cer, K. Mel Beatz and the video was pro­duce by the video col­lect­ive team. We Got Fla­vors. The song & video takes you on a jour­ney as it tells the story of a fath­er and  daugh­ter (Child Act­ress — Bri­elle Delane) on a seem­ingly nor­mal day, mak­ing plans for an after school Daddy/Daughter day.  The video takes a turn when Young Deuces has a run in with the police dur­ing a traffic stop.

I’m really excited for this video and visu­al.  The song was inspired by the many unlaw­ful killing of Afric­an Amer­ic­an men& women, so it holds an import­ant place on my album.  I wanted to ensure that the video was just as power­ful as the song, and I think we got it right with this one.  The whole vibe, tones and cine­metry to it pulls you in and you really feel the anxi­ety and heart­break of the whole story  – Young Deuces

Young Deuces recently has released his first solo effort, My Unapo­lo­get­ic Black Thoughts, which was highly received as an accur­ate depic­tion of like in today world as a black man..

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.