VON ALEXANDERVon Alex­an­der records laid-back hip-hop that fuses a care­free atti­tude with a con­scious out­look, radi­at­ing pos­it­ive vibra­tions that recall ‘00s Kanye and Lupe Fiasco. His latest mix­tape ‘I Can’t Die’ is a bomb­shell, a mis­sion state­ment and a flag­rant declar­a­tion of immor­tal­ity: Von Alex­an­der is here to stay. 

His latest mix­tape ‘I Can’t Die’ will be out world­wide in Septem­ber 2019. 

Open­ing up ‘I Can’t Die’ with jazzy chords and ‘90s vocal samples over a rock-sol­id boom-bap bed­rock, Von Alex­an­der sets the stage for a mix­tape that brings togeth­er the best of hip-hop’s his­tory with a con­tem­por­ary per­spect­ive. ‘Anoche’ recalls the sun-soaked chill-hop of Lupe Fiasco, pitch­ing Alexander’s effort­less flows against a beat that could eas­ily roll for ten minutes straight, repeat­ing a hook that deftly embod­ies the rap­pers cre­at­ive aims: “I prom­ised you that I would always keep it real, tell the truth and give you some­thing that you could feel.”

“The concept behind this album is find­ing the light while in the dark. In oth­er words, tak­ing the worst cir­cum­stances that you may be facing and using them to cre­ate pos­it­iv­ity, con­fid­ence and motiv­a­tion.” 

‘Feel Bet­ter’ switches up the vibe, lay­ing down minor-key piano samples over bru­tal­ist screw-face pro­duc­tion as Alex­an­der show­cases a dark­er side to his lyr­i­cism. The tracks grit­ti­er tend­en­cies set the stage for title track and lead single ‘I Can’t Die’, a pitch-per­fect take on con­tem­por­ary trap that’s decept­ively simple, mak­ing a mas­ter­work out of a few finely tuned ele­ments: rising melod­ies, a bass-heavy beat and Alexander’s auto-tuned vocal hook. Clos­ing out the EP with a return to the laid-back vibes that opened it, ‘Wild­fire’ fin­ishes the record off in a blaze.

“The writ­ing for this album comes from a place of out­look and ther­apy. Under­stand­ing where you are, real­iz­ing it is tem­por­ary, and writ­ing the words that are going to help you move for­ward in all aspects.”

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.