NEW MUSIC | IN’OVATIVE ‘ENERGY IMPULSE’

In’ovative by name and innov­at­ive by nature, the UK MC fuels the hype around his name on seduct­ive new track ‘Energy Impulse’.

A man born to rap, the Kent-based MC gets lif­ted over a hyp­not­ic beat on the new single from this year’s huge album Col­our of the Sky, and his organ­ic flow sits nat­ur­ally over boom­ing kicks and a mes­mer­ising organ riff that sucks you through the look­ing glass.

Always rock­ing prime instru­ment­a­tion, In’ovative’s music is known for strad­dling genres, ever since he first jumped on the mic in 2010 to immerse him­self in dub, grime, hip-hop and spoken word.

The self-made boss of ZenSay Records has done the hard yards on the UK hip-hop scene, cut­ting his teeth over the last dec­ade craft­ing his own tracks, pen­ning his own lyr­ics and even mak­ing his own videos.

His dis­tinct­ive word­play came crash­ing to the fore when he foun­ded ZenSay in 2016, where debut full-length Col­our of the Sky fol­lows a hand­ful of In’ovative EPs as well as records from Chie and Blunt Vocab. Since then he racked up over 75k Spo­ti­fy streams last year and hit 80k views on the visu­al for ‘Repent’.On top of his mad sci­ent­ist approach to his own tracks In’ovative has per­formed across the mid­lands and the south of the coun­try, as well as run­ning work­shops, char­ity fun­draisers and fest­ivals – this is a man ded­ic­ated to the scene and all that comes with it.

Stream / Down­load here

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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