Celebrating his 7th year in the UK capital, the Trans-Atlantic MC, Isaac B, drops single, ‘Love Yourz’. A thoughtful number, reflecting on life’s struggles and growth in self-love and perseverance. Unpretentious and poetic in its delivery, the first single presents lyrically charged hooks and melodic instrumentation reflected throughout his 7‑track EP, its entirety produced by Manchester-based producer Aleesai and mixed by Isaac B himself, an intro to their sonic dreams.
Cutting his teeth in the Florida rap cypher scene, Isaac B developed a knack for his spontaneous freestyle wizardry, often venting frustration at humanities systematic behaviours. Influenced by Xxxtentacion, YBN Cordae and Kojey Radical, the dual-heritage artist moved to the UK in 2013 where he now fronts the biggest Underground Hip-Hop nights in South London with his collective And What? Ldn. Hosting artist from Harleighblu to Toya Delazy. “Self-taught ‘King Of The Cypher’…Isaac B acts as a key player within the growth of London’s underground, live Hip-Hop scene.” (IAmHipHop Magazine) Independently, known for his conscious deep dive singles, I Wonder and SNE HNE led to the sell-out of South London’s Hip Hop Chip Shop and support act slots for Too Many T’s (Colours Hoxton) and later Goldie Lookin Chain.
This gratitude for progression inspiring Isaac B’s latest chill hop downtempo narrative “Love Yourz” — laced with piano samples, harmonising violins and live hi-hats, the track is charming and intimate, an organic conversation. Isaac B sings “Why Oh Why We Let Our Dreams Die?” whilst his laid back satirical cadences poetically engross the listener.
“Love Yourz” kicks off an elevating discussion on the tribulations of life, the fears, desires, and us already embodying all we need to keep going. It’s an ode to his first love, driving force and saviour; music. The track is an instant motivator, made for reflection, lyrically disputing the pressures that hold us down, and turns our focus towards the internal; “You keep tryna save the world but keep walking past the source, it’s you”. He demands we keep the flame burning, feeling the fear and fighting the self-doubt.
Isaac B says “I wrote ‘Love Yourz’ in a sunken place, without direction I battled myself, but found hope in my fellow artistic comrades and collective communities. The track title intends to pay homage to ourselves, “Love Yourz” — It’s a celebration for everyone, everywhere. This time here, is just the beginning of our journeys, while we manifest the fruits of our labour to come.”
“Love Yourz” is an inspiring number, almost a call to action, for us to hold on to our childhood dreams. His 7‑track EP ‘Chances Ocean’ is due for release this summer.