NEW MUSIC | TRANS-ATLANTIC ARTIST ISAAC B RETURNS WITH SINGLE, “LOVE YOURZ” OFF UPCOMING EP ‘CHANCES OCEAN’

Cel­eb­rat­ing his 7^th year in the UK cap­it­al, the Trans-Atlantic MC, Isaac B, drops single, ‘Love Yourz’.  A thought­ful num­ber, reflect­ing on life’s struggles and growth in self-love and per­sever­ance. Unpre­ten­tious and poet­ic in its deliv­ery, the first single presents lyr­ic­ally charged hooks and melod­ic instru­ment­a­tion reflec­ted through­out his 7‑track EP, its entirety pro­duced by Manchester-based pro­du­cer Alee­sai and mixed by Isaac B him­self, an intro to their son­ic dreams.

Cut­ting his teeth in the Flor­ida rap cypher scene, Isaac B developed a knack for his spon­tan­eous free­style wiz­ardry, often vent­ing frus­tra­tion at human­it­ies sys­tem­at­ic beha­viours. Influ­enced by Xxxtenta­cion, YBN Cordae and Kojey Rad­ic­al, the dual-her­it­age artist moved to the UK in 2013 where he now fronts the biggest Under­ground Hip-Hop nights in South Lon­don with his col­lect­ive And What? Ldn.  Host­ing artist from Har­leighblu to Toya Delazy.  “Self-taught ‘King Of The Cypher’…Isaac B acts as a key play­er with­in the growth of London’s under­ground, live Hip-Hop scene.” (​IAm­HipHop Magazine)  Inde­pend­ently, known for his con­scious deep dive singles, I Won­der and SNE HNE led to the sell-out of South London’s Hip Hop Chip Shop and sup­port act slots for Too Many T’s (Col­ours Hox­ton) and later Gol­die Look­in Chain.

This grat­it­ude for pro­gres­sion inspir­ing Isaac B’s latest chill hop down­tempo nar­rat­ive “Love Yourz” — laced with piano samples, har­mon­ising viol­ins and live hi-hats, the track is charm­ing and intim­ate, an organ­ic con­ver­sa­tion.  Isaac B sings “Why Oh Why We Let Our Dreams Die?” whilst his laid back satir­ic­al cadences poet­ic­ally engross the listen­er.

“Love Yourz” kicks off an elev­at­ing dis­cus­sion on the tribu­la­tions of life, the fears, desires, and us already embody­ing all we need to keep going. It’s an ode to his first love, driv­ing force and saviour; music. The track is an instant motiv­at­or, made for reflec­tion, lyr­ic­ally dis­put­ing the pres­sures that hold us down, and turns our focus towards the intern­al;  “You keep tryna save the world but keep walk­ing past the source, it’s you”. He demands we keep the flame burn­ing, feel­ing the fear and fight­ing the self-doubt.

Isaac B says “I wrote ‘Love Yourz’ in a sunken place, without dir­ec­tion I battled myself, but found hope in my fel­low artist­ic com­rades and col­lect­ive com­munit­ies. The track title intends to pay homage to ourselves, “Love Yourz” — It’s a cel­eb­ra­tion for every­one, every­where. This time here, is just the begin­ning of our jour­neys, while we mani­fest the fruits of our labour to come.”

“Love Yourz” is an inspir­ing num­ber, almost a call to action, for us to hold on to our child­hood dreams.  His 7‑track EP ‘Chances Ocean’ is due for release this sum­mer.

Listen Here 

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds

Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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