NEW MUSIC | RAPPER PREMZ RELEASES NEW ALBUM ‘TAAJ’

By Rishma Dhaliwal • On What is New

Hard on the heels of his suc­cess­ful recent single release Fly is the new 10- track album from the highly-acclaimed Brit­ish Asi­an rap­per, Premz. Entitled Taaj, it fea­tures a blend of mix­ing hip hop, moody R’n’B vocals, Trap with both Eng­lish and Hindi lyr­ics.

Taaj - which is Hindi for ‘crown’ — is the second solo stu­dio album from Premz which is out today, Fri­day, Decem­ber 11th. Premz’s mis­sion with Taaj is to “con­tin­ue bridging the gap between the Brit­ish Asi­an sound and the more main­stream world.”

Through his music, Premz has already amassed over two mil­lion views and streams from listen­ers glob­ally, with his unique infu­sion of cul­tures and real-life exper­i­ences. He shares through writ­ing and rap­ping per­son­al exper­i­ences that are relat­able to oth­ers, abol­ish­ing the typ­ic­al ter­min­o­logy of a ‘rap artist’.

“This is a very com­plete pro­ject which show­cases my ver­sat­il­ity across dif­fer­ent genres and tem­pos, while still telling my story and my out­look as a Brit­ish Asi­an,” says Premz.

He adds: “The new album comes straight off the back of my first, Indi­an Sum­mer, which was nom­in­ated for a Brit Asia award. The very next day after the award show I went into the stu­dio and recor­ded the first track of this album, Fresh.”

Fly, which was released at the end of Novem­ber, was the third single release from the new album and con­tin­ues to storm the charts. Adds Premz: “This song is a per­fect demon­stra­tion of what can hap­pen when you genu­inely bring togeth­er dif­fer­ent cul­tures and genres on music.”

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

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About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.