NEW MUSIC | POET INITIATIVE SETS THE VIBE WITH SOJU

By Rishma Dhaliwal • On What is New ,

Party. Nos­tal­gia. Chill. Vibes.

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Hip hop artist Poet Ini­ti­at­ive is set to release his latest single ‘SOJU’, per­fect for a range of moods.

‘SOJU’ presents itself as the ideal back­ing track for sev­er­al occa­sions. Wheth­er you’re hanging with friends, chilling or even at a party, this is the vibe that caters for all those occa­sions. Self-pro­duced under his pro­duc­tion monik­er ‘It’s Poet’, this is the first track that fea­tures his new­er pro­duc­tion tag.

Being a UK-born Pun­j­abi, Poet Ini­ti­at­ive has gone bey­ond the bar­ri­ers of ste­reo­types and com­bines his K‑Hip Hop influ­ences and use of Korean lan­guage togeth­er to cre­ate a mix that has nev­er been seen before. Col­lab­or­at­ing with NINE, the two dis­covered each oth­er through the Asi­an Cre­at­ive Net­work, each bring­ing their unique styles to the track.

Hav­ing pre­vi­ously been blogged on I Am Hip Hop Magazine, Rap On Demand, Naver and oth­er out­lets, whilst also being played on a num­ber of Lon­don-based radio sta­tions, he looks to fur­ther increas­ing his span and max­im­ise his fan­base. Although ‘SOJU’ brings a new sound to Poet, he feels the music would res­on­ate with many.

Ask­ing him for his thoughts on the track, he states, “SOJU is about fun, bring­ing the drink, friends and good energy togeth­er into one track. It’s me talk­ing from with­in, about my exper­i­ences.”

It’s 2021, a new year with new ideas. Poet Ini­ti­at­ive has been work­ing hard, cre­at­ing new mater­i­al and net­work­ing with a range of dif­fer­ent con­nec­tions. Hav­ing been fea­tured as an artist on Joy Ruck­us Club 2 near the end of 2020 (amongst the likes of Eric Nam, Luna and Kid Trunks), the biggest online fest­iv­al for Asi­an-Amer­ic­ans, he looks to pro­gress on this and con­tin­ue on his jour­ney.

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Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

Read More:

New Music: Poet Ini­ti­at­ive ‘Med­it­ate’ NEW MUSIC | POET INI­TI­AT­IVE (@poetinitiative) DROPS VALENTINES SPE­CIAL ”예쁜 여자” PRETTY LADY NEW MUSIC | POET INI­TI­AT­IVE RELEASES A VIBEY TRACK ‘DRANK TOO MUCH’ NEW MUSIC | POET INI­TI­AT­IVE COL­LABS WITH UK KOREAN ARTIST SANTO FOR THEIR RELEASE ‘DIF­FER­ENT’ NEW MUSIC | POET INI­TI­AT­IVE DROPS VISU­ALS FOR ‘RED FLAGS’

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.