NEW MUSIC | NORTH LONDON RAPPR KRILLZ RELEASES SUMMER HIT ‘BOUJEE’

By Rishma • On What is New

Par­laphone’s new­est addi­tion, Krillz, a rap­per hail­ing from North Lon­don, has just released his track ‘Boujee,’ which is gen­er­at­ing sig­ni­fic­ant buzz and has the poten­tial to become a vir­al hit this summer.

At only 18 years old, Krillz has already made a not­able impact with his pre­vi­ous releases. His track ‘Dubai,’ released in 2022, has amassed over 2 mil­lion organ­ic streams, while his most pop­u­lar song, ‘Top G,’ has garnered more than 7 mil­lion streams.

Raised in Isling­ton, North Lon­don, Krillz rep­res­ents one of the first gen­er­a­tions of artists deeply involved in the drill scene from its early days. He has been listen­ing to drill music since 2017, draw­ing inspir­a­tion from artists such as Head­ie One, RV, and 410. Krillz has a dis­tinct way of con­vey­ing the sound of his music to his fans through visu­al cues. For instance, his choice of cloth­ing in his videos serves as a hint about the mood of the song. If he wears yel­low, it sym­bol­izes a lively atmo­sphere, while red sig­ni­fies an emo­tion­al track.

‘Boujee,’ his latest release, is poised to become the sum­mer­’s vir­al sen­sa­tion. The offi­cial video, dir­ec­ted by DON PROD (known for works with Tion Wayne, Pa Salieu, and Nines), fea­tures ener­get­ic visu­als and tells the story of Krillz being pur­sued by an eager woman attrac­ted to his mater­i­al pos­ses­sions, with his friends stand­ing by his side.

The track has already garnered 500k views on a sep­ar­ate social media account, indic­at­ing its grow­ing pop­ular­ity. With its warm, sum­mer-inspired sound, char­ac­ter­ized by brass horn pro­duc­tion and high-energy verses, ‘Boujee’ is destined to dom­in­ate DJ sets and stages through­out the season.

Krillz, driv­en by a desire to inspire both him­self and oth­ers, strives to cre­ate music that motiv­ates indi­vidu­als to change their cir­cum­stances, improve their lives, and bet­ter them­selves. He refuses to con­fine him­self to one par­tic­u­lar sound, always seek­ing to evolve and explore new artist­ic territories.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.