NEW MUSIC | NIYAH RELEASES ALBUM ‘AMBITION’

By Rishma • On What is New

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The homegrown exec­ut­ive from East Lon­don UK, chan­nels his energy through his abil­it­ies to cre­ate, scout and drive tal­ent across the nation. Niyah’s intro­duc­tion to music began like most, from with­in the house­hold. From a young age, Niyah has been a skilled pian­ist amongst oth­er extra cur­ricular skills such as pro­fes­sion­al ten­nis. Although music was nev­er apart of the wider plan and con­sid­er­ing he’d even made an ini­tial attempt as an artist, it became some­thing he’d grown to love. As time pro­gressed, he made an impact­ive his decision to include music busi­ness into his stud­ies through­out his col­lege years. Not long after, the unima­gin­able occurred.. due to being at the wrong place at the wrong time, Niyah was incar­cer­ated for 4 years. Dur­ing his ini­tial year away, Niyah decided that he wasn’t going to let his situ­ation get the best of him. Instead, he took a leap of faith and made it his duty to become pro­fi­cient in song­writ­ing and sound engin­eer­ing. In addi­tion, he mastered the art of record­ing and final­ising the record­ing pro­cess with post-production.

Con­sid­er­ing Niyah had plenty of time to reflect, once he was released he had a new found ambi­tion to become an artist man­ager in which he would form his own roster of tal­en­ted artists and devel­op them along the way. Upon his return home, he con­nec­ted with an old friend who resided in the same area going by the name of Stef­flon Don. At the time, she was still an upcom­ing artist in the industry which is where Niyah knew he could use his exper­i­ence to help elev­ate her career. He would end up help­ing her with Ad-hoc admin­is­trat­ive tasks such as book­ing stu­dio ses­sions, at the stu­dio and organ­ising pho­toshoots. Niyah also found an interest in events man­age­ment and would launch a com­pany  to host events, spe­cific­ally parties, ones that would be mem­or­able. As a res­ult, Rich House Enter­tain­ment became Niyah’s brainchild. The first of many events was extremely suc­cess­ful fea­tur­ing appear­ances from the likes of Stef­flon Don, Rara & Unknown T. There were oth­er appear­ances from those on his man­age­ment and con­sultancy roster such as Shauna Shadae, SNE and more.

Today, whilst still par­tak­ing is everything pre­vi­ously men­tioned, Niyah is equally as act­ive in the industry as he con­tin­ues to man­age tal­ent as well as being an A&R Man­ager at 54 Lon­don, the Uni­ver­sal Music Group sub­si­di­ary label cre­ated by Stef­flon Don. Niyah recently released his debut single along­side SNE titled “No Kick­ers”. The remin­is­cent record provides a nos­tal­gic feel­ing for those who grew up in the UK espe­cially in the City of Lon­don, high­light­ing the struggles of being able to afford the pop­u­lar foot­wear brand pre­dom­in­antly worn by school kids through­out the two dec­ades the 2000’s & 2010’s. This ini­tial release is one of the many pro­jects com­ing from Niyah over the next year. He has con­tin­ued to devel­op his pro­duc­tion skills and has plans to release an instru­ment­al album very soon fea­tur­ing col­lab­or­a­tions from fel­low pro­du­cer Timothy Smart who has worked with the likes of Cat Burns & Javan.

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Rishma

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voiceless.

About Rishma

Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless.