Illus­trat­or and exper­i­ment­al hip hop artist Ash Shak­ur, AKA Art­life Ash is set to drop his latest jam Annas Arcade’. Out 20th Novem­ber, the bliss­fully witty track takes the listen­er on a nos­tal­gic trip down memory lane, via the arcade to play every­one’s favor­ite video games. Son­ic­ally, 8‑bit game inspired sounds are woven into a boom bap beat pro­duced by Masked Man, whilst Ash deliv­ers play­ful bars based around his youth, unre­quited love and his video games obses­sion. Listen out for lots of gamer ref­er­ences, as Ash uses video games as a meta­phor for life’s obstacles, as he explains:

“The first verse explains a small part of the music game and how you have to watch out for those bowers! I wanted to draw par­al­lels of lifes chal­lenges to the levels on a video game.”

“The last verse high­lights the theme of, how people play games ie: shes play­ing hard to get — or hes a play­er.”

“I want Annas Arcade to be the place you think about hav­ing the most fun. Every time you listen, I want to bring you back to this feel­ing.”

The south Lon­don­er is known for his left­field take on hip hop, mix­ing witty storytelling with smooth melod­ies and catchy chor­uses his unortho­dox style and flow has won fans across the globe. Annas Arcade’ fol­lows pre­vi­ous single Hor­ror Flick’ which was sup­por­ted by Adi­das on Spo­ti­fy and Indie Shuffle, whilst oth­er tracks Lead The Way’ (released on Kit­suné Hot Stream)Nev­er Alone’, Nokia’ and Shine’ have cour­ted wide spread media sup­port from BBC 1XtraNoi­seyCom­plex UKNotion and lots more.

Ash is also the co-founder of Art Life Cent­ral, a col­lect­ive that expresses cre­ativ­ity and free­dom through music and fash­ion. He aims to inspire people through his vibrant visu­als and incor­por­ates this art dir­ec­tion across all of his music­al con­tent.

Annas Arcade is out on all digit­al plat­forms 20th Novem­ber 2020

Fol­low Ash Shak­ur: Web | Ins­tagram | Face­book | Twit­ter | You­Tube

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Rishma Dhaliwal

Rishma Dhaliwal

Edit­or / PR Con­sult­ant at No Bounds
Rishma Dhali­w­al has extens­ive exper­i­ence study­ing and work­ing in the music and media industry. Hav­ing writ­ten a thes­is on how Hip Hop acts as a social move­ment, she has spent years research­ing and con­nect­ing with artists who use the art form as a tool for bring­ing a voice to the voice­less. Cur­rently work­ing in TV, Rishma brings her PR and media know­ledge to I am Hip Hop and oth­er pro­jects by No Bounds.

About Rishma Dhaliwal

Rishma Dhaliwal
Rishma Dhaliwal has extensive experience studying and working in the music and media industry. Having written a thesis on how Hip Hop acts as a social movement, she has spent years researching and connecting with artists who use the art form as a tool for bringing a voice to the voiceless. Currently working in TV, Rishma brings her PR and media knowledge to I am Hip Hop and other projects by No Bounds.