‘The Way’ is the fourth release from West London’s Apex Zer­o’s new EP ‘All and Noth­ing’. Pro­duced by Irish beat­maker GI, the track is a lyr­ic­al reflec­tion on Apex’s per­spect­ive of the human con­di­tion – how we deal with the mys­tery of our exist­ence and the attempts to explain it.

‘All and Noth­ing’, released on Septem­ber 11th 2017 by Design Chaos (UK) and DB Bros Records (China) cap­tures the artist­ic growth inspired by Apex’s recent travels in Africa and Asia, both lyr­ic­ally and son­ic­ally. The EP fea­tures col­lab­or­a­tions with pion­eer­ing Chinese Hip Hop/Reggae artist MC Webber aka Rad­dam Ras, New York emcee Jack­son Turn­er, Cameroonian/French Reg­gae sing­ers King Lion Miguel and Gen­er­al Huge and fel­low First and Last mem­ber OMeza Omni­scient. Pro­duc­tion is from OMezi­ah, Frank Free­man, GI and In:Theory and mastered by Chemo.

Video Cred­its:

Pro­duced and dir­ec­ted by Glob­al Fac­tion (

Track Cred­its:

Pro­duced by GI

Recor­ded by Jack­son Turn­er at No Play Con­cepts Studios

Mixed by Al Lawson at Dis­tor­tion Plus

Mastered by Chemo at KMJ45 Studios

‘All and Noth­ing’ is avail­able on all major plat­forms including:




Offi­cial Web­site:




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Digit­al Media Pro­du­cer at Glob­al­Fac­tion
Glob­al­Fac­tion is an innov­at­ive digit­al media pro­duc­tion house formed in 2006. We’re a grow­ing group of cre­at­ives who focus on work­ing with socially/politically con­scious artists to pro­duce an exper­i­ence that facil­it­ates the shar­ing of know­ledge, ideas and the stim­u­la­tion of thought into action. For us, the mes­sage of the artist and the style, sound & deliv­er of each track dic­tates the look of the video. So it stands to reas­on that the artists cre­at­ive input is a key part of the process

About GlobalFaction

GlobalFaction is an innovative digital media production house formed in 2006. We're a growing group of creatives who focus on working with socially/politically conscious artists to produce an experience that facilitates the sharing of knowledge, ideas and the stimulation of thought into action. For us, the message of the artist and the style, sound & deliver of each track dictates the look of the video. So it stands to reason that the artists creative input is a key part of the process