We speak to Summer Beaa about her new single ‘WHT WE DOIN’. In this interview, Summer Beaa shares the inspiration behind the empowering anthem that celebrates the essence of modern-day women— their strength, confidence, and authenticity. She dives into the collaborative magic behind the visually stunning music video with director Dang Films, the infectious beats brought to life by producer SUC Jhiame, and the dynamic partnership with Da Pink Celebrity on her debut single. From her musical influences to the profound impact of TikTok on her career and the resonance of ‘WHT WE DOIN’ on radios across Louisiana, Mississippi, and Texas, Summer Beaa opens up about her remarkable journey from singing hymns in church to becoming a force in Southern rap. As part of Nu Souf Music, she reflects on how being part of an independent label has shaped her artistic journey and teases her highly anticipated single, ‘Tongue Action.’ Get ready to dive into the world of Summer Beaa, where authenticity, empowerment, and a whole lot of energy converge to create a unique musical experience.
Congratulations on the success of “WHT WE DOIN”! Can you share the inspiration behind the song and what message you wanted to convey with the track?
Thank you for your congratulations! “WHT WE DOIN” is an incredible journey, and I’m glad to hear it resonated with you. The inspiration behind the song revolves around capturing the essence of modern-day women; their empowerment, freedom, and openness about themselves.
The track aims to celebrate the strength, confidence, and authenticity of today’s women. It’s about embracing individuality, being unapologetically oneself, and breaking societal norms or stereotypes that might have constrained or limited self-expression in the past. The message I intended to convey through “WHT WE DOIN” is the importance of owning one’s narrative, choices, and identity. It’s about encouraging women to be true to themselves, to express their thoughts, desires, and ambitions without fear of judgment. The track embodies the spirit of independence, confidence, and the power of being genuine in a world that might sometimes impose expectations or restrictions.
By promoting openness and freedom in expression, the song strives to empower women to embrace their journey, their experiences, and their individual paths without conforming to societal pressures or stereotypes. It celebrates the diverse perspectives and voices of women today, acknowledging their strength in being real, raw, and authentic.
Ultimately, “WHT WE DOIN” stands as a celebration of modern femininity, encouraging women to confidently express themselves and embrace their uniqueness in a world that values authenticity and empowerment.
The video for WHT WE DOIN is visually stunning and full of energy. How did the concept for the video come about, and what was your experience working with director Dang Films?
I’m thrilled you enjoyed the video for “WHT WE DOIN”! Working with Dang Films was lit, y’all! He’s got that magic touch, making sure every shot is pure fire and fixing things up like a boss. When he dropped the concept on us with the Nu Souf fam, it was straight-up classy and explosive, just like the lyrics — can’t beat that combo, right?
I felt like we vibed hard, bringing that energy and style together for a video that’s visually stunning and full of life. Dang’s attention to detail was on point, making sure every scene was lit and captured the essence of the track. The collaboration was off the charts, and I’m down to link up with him again anytime. He’s the real deal, no doubt!
Your debut single features Da Pink Celebrity. How did the collaboration come about, and what was it like working together in the studio?
Yo, yo, yo! So, check it out—linking up with Da Pink Celebrity for my debut single was pure destiny! My manager and the dope producer behind the track made the connect happen, and let me tell you, it was like lightning in the studio!
When I met Pink, it was vibes right from the jump! We got into the groove and had a blast cooking up that track, and guess what? We found out we’re both Virgos! That connection was instant, man. She’s as down-to-earth as they come, just like your girl here. Working together felt like hanging out with a longtime homie—it was that comfortable.
Pink’s energy and talent are off the charts, and her vibe just matched mine perfectly. We clicked, bounced ideas, and made pure magic in the studio. It was all about the music, the laughter, and bringing our A‑game. Can’t wait to drop more fire with her, no doubt!
The production on “WHT WE DOIN” by SUC Jhiame is fantastic. Can you tell us about your collaboration with the producer and how the beat came to life?
Oh, man, let me tell you about that fire collab with SUC Jhiame on “WHT WE DOIN”!
Working with a legend like him, who’s got that crazy hit list in the game, was beyond amazing. The moment he dropped that beat on me, I was straight-up blown away; it was next-level, like nothing I’d heard before!
SUC Jhiame’s vibe is out of this world, seriously! He’s got this personality that just makes you feel at home. I was totally comfortable being myself around him, you know? That’s when the magic happens in the studio, when you can let loose and vibe naturally.
The way that beat came to life was unreal. Jhiame’s skills and creativity took it to a whole new level. We bounced ideas, experimented with sounds, and he brought that beat to a point where it perfectly matched the energy and vibe I wanted for the track. It was like we were in sync the whole time.
Working with someone like SUC Jhiame was a dream come true. His experience, talent, and vibe made the whole process crazy dope, and I can’t wait to cook up more hits with him in the future!
Your journey into the rap scene has been remarkable, from singing hymns in church to becoming a rising star in the Southern rap scene. How has your musical background influenced your style, and what made you decide to pursue a career in rap?
Yo, music has been my ride-or-die since I was a little girl! I grew up surrounded by all sorts of beats and tunes, from singing hymns in church to soaking up every genre I could get my hands on. It’s just been me, you know? Music is in my veins; it’s who I am, through and through.
Deciding to dive into the rap game wasn’t even a decision, it was like destiny calling my name. I live and breathe this music stuff! Sure, it can get scary sometimes, especially when those doubts creep in, whispering about having a Plan B, but guess what? I don’t have one, and I’m cool with that!
I’m all about being true to myself, and being an artist is where I shine brightest. It’s like my calling, my purpose. This rap journey chose me, and I’m here for it; no looking back, no doubts. It’s music or nothing, baby! So, I’m just riding this wave, doing me, and embracing every beat, rhyme, and rhythm that comes my way.
Your influences include Lil Kim, Latto, Ken The Man, and Megan Thee Stallion. How do these artists inspire your music, and in what ways do you aim to carve out your own unique space in the industry?
Yo, let’s talk influences! Lil Kim, Latto, Ken The Man, and Megan Thee Stallion—these queens bring that attitude, that raw expression, and that hardcore rap game to the table. They’ve been setting fires in the industry, right?
They inspire me to be unapologetically me, you feel me? Their confidence, their style, and the way they own their voices, it’s all about being authentically themselves, and that’s where I’m coming from too.
See, I don’t have a direct answer on how I’m carving my space cause I’m all about being creative, being my voice, and standing out. Taking bits from these icons, mixing in my own swag, and creating something that’s undeniably Summer Beaa, you know?
I wanna bring that same fire, that same energy, but with my own twist. It’s about staying true to my roots while pushing boundaries, dropping bars that make heads turn, and tracks that resonate with the real ones out there.
So, while I vibe with these legends, I’m carving my lane by being unfiltered, spitting truth, and showing the world what Summer Beaa’s all about. It’s about to get hot in here ’cause this girl’s bringing the heat in her own unique way!
TikTok has played a significant role in boosting your visibility. How has the platform influenced your career, and do you have any favorite moments or interactions with fans on TikTok?
Oh, TikTok’s been a game-changer for sure! It’s been a wild ride, you know? My most viral moments? Gotta be those movie skits I did—they had people rolling! But then, when I flipped the script and started showcasing my rap skills, that’s when things really popped off.
It’s crazy how TikTok has helped me showcase my multiple talents. Acting out those movie skits was a blast, but when I merged that with my music, my fans were like, “Hold up, she can act AND rap?” It was like a whole new level of amazement!
Interacting with fans on TikTok has been the best part, their reactions to my content are priceless. From dropping a hot verse to showing off some acting chops, their support and excitement fuel my fire! I’ve had fans reaching out, vibing to my tracks, and showing mad love—it’s a whole vibe!
TikTok’s been this dope platform where I get to be creative, show different sides of me, and connect with my fans on a whole new level. It’s wild to see how it’s boosted my visibility and allowed me to showcase the full package—Summer Beaa bringing the heat, the bars, and the acting chops!
“WHT WE DOIN” has gained traction on radios in Louisiana, Mississippi, and Texas. How does it feel to see your music resonate with audiences in these regions, and what do you hope listeners take away from the song?
Man, seeing “WHT WE DOIN” hitting radios in Louisiana, Mississippi, and Texas? That’s straight-up surreal, yo! It’s like a dream unfolding before my eyes. Big shoutout to my team for making it happen—they’re the real MVPs. The whole experience has been a whirlwind of positivity and excitement, you know?
Feeling that love from different regions—it’s a whole vibe! It’s motivating me on another level. I’m talking about next-level motivation, y’all! To know that my music is resonating with folks in these areas, it’s like a nod of approval from the real ones out there.
When I dropped “WHT WE DOIN,” my main goal was to spread good vibes and make people feel good about themselves. I want listeners to take away this message: “Do you and do it with all your heart—without worrying about what others think. Just live your best life and have a blast doing it!”
Shoutout to all the DJs and radio stations for pushing my music, spreading those Summer Beaa vibes, and to Nu Souf Music for putting in that grind to get me in the right positions. It’s all love and appreciation from this side—let’s keep the good times rolling!
Your upcoming single, “Tongue Action,” is highly anticipated. Can you provide a sneak peek into what we can expect from the new track, both musically and thematically?
Hey, y’all! Get ready ’cause “Tongue Action” is about to drop, and it’s gonna be fire! When it comes to this track, think excitement, satisfaction, and pleasure; that’s the vibe I’m bringing!
Musically, it’s all about those infectious beats that’ll make you move and groove. I’ve cooked up something special that’ll get you hyped and feeling the energy from the get-go. You’re in for a treat ’cause this track’s got that Summer Beaa flavor all over it!
Thematically, well, let’s just say “Tongue Action” is all about bringing that heat, that confidence, and embracing a vibe that’s all about feeling good. I’m bringing those fierce lyrics and a vibe that’s unapologetically me. It’s about owning who you are and having a blast while doing it.
I can’t spill all the beans just yet, but trust me, “Tongue Action” is gonna have you on your feet, feeling the vibe, and vibing with the energy I’m bringing. So, get ready to turn up the volume ’cause Summer Beaa’s about to bring the heat!
As part of Nu Souf Music, how has being part of an independent label shaped your artistic journey, and what can your fans look forward to in the future as you continue to evolve in the music industry?
Being a part of Nu Souf Music has been a game-changer in my artistic journey. It’s shaped everything; my music, my fan base, and even how I see myself in this industry. Signing with NSM was a huge leap for me, especially as it was my first time putting pen to paper for anything like this, but let me tell you, it’s been nothing short of a blessing!
This move, joining forces with Nu Souf Music, has been a game-changer. I’ve felt the support, the guidance, and the push I needed to take my music to new heights. Ronnie Thomas and the team have been instrumental in putting me in the right places, connecting me with the right folks, and allowing me to spread my wings creatively.
My fans, the BeaNation, y’all are the real MVPs! Your love and support have been incredible throughout this journey. And guess what? There’s so much more coming your way! Get ready for more electrifying music, more vibes that’ll make you move, and more of that Summer Beaa energy hitting you real soon.
I’m evolving, growing, and shaping my sound, and I can’t wait to share all of it with my amazing fans. Nu Souf Music and I are just getting started, so stay tuned ’cause it’s about to get even hotter!
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