The name Run DMC is one of the most famous names in popular culture around the world. In the UK alone, these six letters can be seen all over t‑shirts around the country and every single old school hip hop party blasts their illustrious catalogue.
Ahead of their rare concert in at the Eventim Apollo in London on July 5th, I Am Hip Hop had the opportunity to talk with Rev. Run about his return to this side of the pond.
“UK is the most crazy, swag-filled place in the world! You guys are incredible and there is no place like London.” The Queens rapper said.
“Over there, you always hear rappers rapping and there is just a cool edge. I’m honoured to be able to come there and perform once again!”
This is one of the few times that the group have had concert in the UK in the last 18 years and Run had some great memories to share with us during their first time touring here.
Run, along with group members DMC and the late Jam Master Jay toured with the Beastie Boys in the 80s and the British press made a huge deal of the new culture wave that was arriving on these shores.
“Touring over in London with the Beastie Boys in the 1980s was insane. It was crazy with all the newspaper headlines and covers talking about us, it was a huge deal!” Run shared.
“All the kids were wearing the Beastie inspired Mercedes and Volkswagen emblems on their chains. Jam Master Jay also knew all the cool parts, whether it was Piccadilly or Brixton and it was such a cool experience.”
Despite the massive media attention and social reaction, Run always knew that Run DMC stood for something bigger and understood they were part of a cultural revolution.
“I knew it was a going to be a culture shock, I knew it was more than just music with what we were coming with. It was the attitude, fashion and the hip hop coming together with something bigger.”
Music has been going through a cultural shift again with many new artists dividing opinion and catching headlines once again. Run explained that this reaction is nothing new and gave his opinion on the current state of hip hop.
“The new generation is always critiqued by the last generation, I’m not one to critique what is happening now. At the end of the day, it is always going to be each to their own.” He said.
“I love Kendrick Lamar and Drake, I also loved that last Jay Z record, 4.44. I mean there is so much happening now and hip hop continues to dominate the charts. So much greatness is happening now, I mean Kendrick just won a Pulitzer, so we are reaching new grounds.”
With Run DMC’s legacy everlasting, Run has turned his attention to television programming with popular shows such as Runs House showing over the years. Run returns to the small screen once again with a Netflix series releasing later this year on August 10.
“I have a show coming on Netflix called All About The Washingtons, it’ll remind you of Run’s House a little but it’s a sitcom. It’s a family sitcom and I play a character called MC Joe Speed who rapper trying to retire and his wife drives him crazy!”
But before hanging up the mic, Run looks forward to tearing up the stage this summer.
“The catalogue speaks for itself, so when we get on that stage, those records are so beautifully made and when we jump on the mic, there is no energy like it and as much fun as it is for the crowd, it is as much fun for us.”
Tickets for Run DMC at the Eventim Apollo on July 5 are available here
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