We catch up with rapper Coins. Coins, the masked artist, discusses growing up in North London and how it has influenced his music, his decision to keep his identity a secret, and the inspiration behind his latest single ‘Forever’.
Can you tell us about your experience growing up in North London and how it has influenced your music?
Growing up in North London embedded a lot in me and made me who I am now. From the style of fashion, I choose to wear, and the type of music I listen to growing up, the community will always be part of my identity, and you can see the subtle representation in the music I create. There was always a mix of culture in the inner hood, but from street to street, you could slightly see the distinctive differences made up of ethnically diverse culture. This influenced a lot in how I make music, from using variety of different beats to writing down the daily struggles of how we grew up.
As a masked artist, can you tell us about the decision to keep your identity secret and how it has affected your career?
This was an easy decision for me, I like my life private and want the sole focus to be my art. Like they say, no face, no case, but jokes aside, I believe in evil eye and from my experience, not everybody is rooting for you. I know this will be a lot challenging further down my career with temptation coming in from left to right, but I don’t want to be consumed by fame and would like to stay focused and create good music that connects people.
What was the inspiration behind your latest single ‘Forever’ and how did the writing process come about?
When I was writing Forever, I had such amazing energy around me. I was with my boy who shows me so much love and support, he played the beat while I just played around with words. The inspiration behind my latest single is addiction and it takes you on the journey of feeling that high, whether that’s from drugs or a person.
Can you describe your creative process on the production of the track?
I usually don’t have formal process I go through when creating music. I just need to be in the headspace, where I can feel the energy and emotion thoroughly.
Your music often touches on societal issues, such as the challenges of cannabis, how important is it for you to address these themes in your music?
Drugs, especially weed, is very normalized and so is smoking or supplying it from where I grew up. It’s part of most people’s daily routine and is seen as a form of medicine that helps escape reality, even if its for couple of hours. The listeners can hear many references to the experience of feeling high in many of my tracks and is important for me to address it as it is part of many people’s experiences.
Tell us a bit about the music video for ‘Forever’?
The music video for Forever is shot in Barcelona, the hub of weed café, where many people go to explore café opened by respected artists such as D Block Europe, the Plug and so on. It is also one of the hot cities, couples fly out for their holiday, so it seemed a perfect match for the video to be filmed in Barcelona.
What has been the biggest challenge you’ve faced in your career so far and how have you overcome it?
The biggest challenge I’ve faced is being an upcoming rapper with no face, and how fast music is moving. It’s all about your mentality so I try to stay as authentic as possible and stick to my own style. Slowly, now, or later, I know it will pay off. It’s not a marathon, not a sprint.
What advice would you give to aspiring artists looking to break into the music industry?
Be consistent in what you’re doing because one day it will pay off.
What can fans expect from your upcoming projects and releases?
I’ve loads of unreleased tracks I’ve made throughout the years. Hopefully, I’ll get to release them soon but in the meantime, you can check out my socials where I post daily updates.
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