Michigan based rapper Elohin (pronounced El-o-in) presents his latest album, Broken Narrative, independently released through his brand CF Entertainment (Change Factor Entertainment). Broken Narrative is Elohin’s most personal album to date and addresses a wide variety of emotions and subject matter. The album is inspired by his many struggles and experiences which helps to express the dual meaning behind it’s title.
Broken Narrative features production from multiple producers including DJ Pain 1, Tone Jonez and DreamLife Beats just to name a few. Post production, mixing and mastering is handled by Stellar Award winning, Grammy Award nominated producer Spechouse of Spechouse Media who has worked with some of the biggest names in Christian Hip hop. Album features and collaborations consist of vocalist Coko Buttafli, Reggie Williams and Amber Ramsey along with the conscious and life challenging lyricism that Elohin has become known for in the independent hip hop world. Elohin paints a clear picture with his lyrics and beat selections while presenting a perspective that takes listeners into a more personal side of his life.
Tell us a bit about how you got started in Music? Was there a particular event or person that encouraged this?
I got started in music as a teenager when I wrote my first rap. No cap, it was so trash and terrible that I didn’t even have a desire to keep trying lol. Fortunately, I did end up trying to write again about a year later and I got better and better over time. In all honesty writing was a way for me to express myself and vent my anger and frustration.
How did growing up in Michigan shape the music you made?
Being from Michigan and growing up in Detroit there was a lot of violence and poverty. It was not unusual to see a neighborhood that had well maintained blocks right next to blocks that were dilapidated. As a city we’ve been the underdogs for a long time. In music we were on top with Motown but once that left it’s like part of the city’s soul left with it. I wasn’t alive during Motown. I was a hip hop kid so the only artist from Detroit that was getting any mainstream recognition during my mid to late teens was Slum Village and Eminem and Royce da 5’9. They didn’t have that typical Detroit sound and that really influenced me. I just wanted to bring attention to my city and my state through my music. Once I became a Christian my lifestyle and the message in my music changed but I still wanted my city to shine. I wanted my music to play a part in making the image of the city more positive and not negative.
Tell us a bit about your company CF entertainment? What made you start it?
Yeah no problem. CF Entertainment is something I started to help other artists who are just starting off from the ground roots. It’s so many little things that I have learned from being an artist myself that I never had anybody tell me about. Simple stuff like song order, entering metadata or setting up publishing. The first artist I worked with was my dude Corey Breeze. I helped him release his debut EP “Get There” back in May and it’s fire! I have another female vocalist that I’m working with as well. I’m just trying to keep it moving.
What are the benefits in remaining independent as an artist?
I think one of the biggest benefits of being independent is having the freedom to shake and move how you see fit. I answer to myself and set my own pace. I work with who I want to work with and release music when I want to release music. Not only that but I have the freedom to get involved with things outside of music as well without the stress of a label trying to discourage that.
Talk to us about your latest album ‘Broken Narrative’? What was the inspiration behind it?
So, Broken Narrative is my official 3rd album and I wanted it to be one of those real personal projects you feel me. I wanted to write something that was extremely honest and transparent to where I am as a person and what I have been through in life. Even down to the beats and the artwork design I just wanted it to have a more intimate/ personal feel. The underlying message is really about how our narrative’s are broken because of life circumstances, other people that hurt us as well as our own personal choices. We try to put that narrative back together by ourselves in our own strength but in reality God is the only one that can fix our Broken Narrative. The flip side of that concept talks about breaking narratives that other people have rewritten for you. For example as a young black male statistics say that I should be in jail or dead. I’m expected to talk a certain way or act a certain way by my own peers based on my ethnicity, where I grew up, and what I was predisposed to. You know that whole idea that if you’re black then you eat this kind of food, you like this kind of music, you probably have a baby mama ect… I’m breaking those narratives in how I live my life foreal foreal!
How have you been able to reflect on your struggles in your music? Are there any particular tracks off the album that are personal to you?
Being honest about life and being open about some of my struggles is one of the things that I feel makes people gravitate towards my music and me as an artist. Yeah I’m Christian and yeah I’m looked at as a leader in my community but I’m not perfect. Movin’ On featuring Amber Ramsey is one of those songs that expresses that perfectly. Even though the entire album is personal it’s a couple of other real personal ones that stand out. Words of Wisdom is personal because I wrote it to my two sons and the title track Broken Narrative is personal because I tell the story about not meeting my father until I was an adult. It’s just raw open and honest music.
Tell us a bit about the production on the album and who you worked with?
I got tracks from a few different producers on this album. I got tracks from Tone Jonez, DJ Pain 1, Blasian Beats just to name a few. I like using a variety of producers because I like to switch up the feel of things. I also worked with Spechouse, a producer out of Atlanta. He did some additional production as well as the post production, mixing and mastering. He has a phenomenal ear for music and it shows in his work. Last year his production earned him a stellar award for best hip hop album plus he has a couple of grammy award nominations so it was a no brainer to work with him. He helped the album connect from song to song and have a cohesive feel to it. He’s the truth!
What do you want your listeners to take away from the album?
My hope is that people will hear my vulnerability on the album and be able to relate to it. I want people to know that they don’t have to go through their struggles and hurts alone and that God will walk with them through it all just like he did for me in the past and just like he continues to do for me now. All we need is a heart that is willing to change and a heart humble enough to reach out and ask him for forgiveness, help and strength. I find myself asking Jesus for help and strength everyday because it is only because of him that I am able to make it and keep moving forward! When I get myself out of the way and let God be God then things begin to fall into place and that’s “Facts”!
How did Hip-Hop change your life?
There’s a line in the 2nd verse of my song DYB (Do You Believe) produced by Tone Jonez that says “I wrote my way out of a felony armed robbery” which was referring to how rapping kept me out of trouble and gave me focus. I mean, don’t get me wrong I got into trouble but it would have been worse if my mom wasn’t so strict and if I didn’t have hip hop as an outlet.
What have you got in store for the near future?
I plan to continue releasing new music and doing my part to help other artist that are just starting off. I’m involved in a lot of non profit work as well working with teens across Michigan so that is another thing I will be doing. Promoting this album is obviously in the plans as well which I’ve been doing. This is honestly the first time that I have released an album and I haven’t been able to promote it on the road. Once this pandemic is more under control and things completely open up again I plan on hitting the road to do some shows. That’s key for me. I love interacting with fans and people who appreciate good music with a message.
Where can we follow you?
You can follow me on my website at https://www.notyouraveragerapper.com
You can also follow me on all of the social media platforms
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